Digital Marketing Specialist

4 weeks ago


Miami, Florida, United States Graspa Group Full time
Job Description:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Graspa Group. In this role, you will be responsible for implementing and executing our online marketing strategies across various social media platforms.

Key Responsibilities:
  • Create and maintain a strong online presence through engaging content and effective communication.
  • Develop and implement social media campaigns to increase web traffic and customer engagement metrics.
  • Design posts that sustain reader curiosity and generate buzz around new products and specials.
  • Analyze social media metrics to understand user behavior and adjust content strategy accordingly.
  • Facilitate online conversations with customers and respond to queries in a timely and effective manner.
  • Report on online reviews and feedback from customers and fans.
  • Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.

Requirements:
  • Bachelor's degree in Marketing, New Media, or a relevant field.
  • Proven work experience as a Social Media Coordinator in the Hospitality Industry.
  • Expertise in social media publishing platforms and email platforms such as Later, MailChimp, and Hootsuite.
  • Familiarity with online marketing strategies and marketing channels.
  • Ability to grasp future trends in digital technologies and act proactively.
  • Excellent communication skills and multitasking abilities.

Compensation and Benefits:
The salary for this position is estimated to be around $65,000-$85,000 per year, depending on experience. Our benefits package includes health insurance, paid time off, and opportunities for professional growth and development.

About Us:
Graspa Group is an Equal Opportunity Employer committed to recruiting, hiring, training, and promoting individuals without regard to race, color, religion, sex, gender, national origin, ancestry, physical or mental disability, age, medical condition, marital status, military service, sexual orientation, or any other basis protected by law.

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