Digital Media Marketing Specialist

3 hours ago


Miami, Florida, United States Cella Full time

Job Summary:

Cella, a randstad digital company, is seeking a highly skilled Digital Media Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing a results-driven social media strategy that aligns with brand goals.

About the Role:

The ideal candidate will have proven experience as a Social Media Coordinator or Digital Marketing Specialist, with hands-on experience in HTML and content management systems. You should also have proficiency in marketing automation tools and technology, knowledge of SEO/SEM and Google Analytics, and familiarity with analytical and database tools to drive strategic decisions.

Key Responsibilities:

  • Execute a results-driven social media strategy that aligns with brand goals
  • Develop, curate, and manage engaging content across various social media platforms
  • Attend events to capture and produce live social media content
  • Maintain a consistent brand voice and messaging across all social media channels
  • Collaborate with the marketing team to create a comprehensive social media calendar
  • Monitor social media channels to stay updated on industry trends and competitor activities
  • Engage with users by responding to messages, inquiries, and comments in a timely manner
  • Review social media analytics and generate reports on key performance metrics
  • Assist in developing and managing social media and influencer marketing campaigns

Requirements:

  • Proven experience as a Social Media Coordinator or Digital Marketing Specialist
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation tools and technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools to drive strategic decisions
  • Excellent written communication and copywriting skills
  • Strong project management skills with the ability to work under tight deadlines
  • Highly organized, detail-oriented, and able to juggle multiple tasks efficiently

Preferred Qualifications:

  • Minimum of 2 years of experience in email marketing
  • Experience with A/B testing and campaign execution
  • Knowledge of email best practices, including CAN-SPAM, GDPR, and other relevant regulations
  • Ability to execute end-to-end email campaigns, from planning to delivery
  • Experience with HTML and CSS for designing email templates

Compensation:

The estimated salary for this role is $30-$35 per hour, based on national averages for similar positions in Miami, FL.

Benefits:

Cella offers a comprehensive benefits package, including health insurance, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).



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