Digital Media Marketing Specialist
3 hours ago
Job Summary:
Cella, a randstad digital company, is seeking a highly skilled Digital Media Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing a results-driven social media strategy that aligns with brand goals.
About the Role:
The ideal candidate will have proven experience as a Social Media Coordinator or Digital Marketing Specialist, with hands-on experience in HTML and content management systems. You should also have proficiency in marketing automation tools and technology, knowledge of SEO/SEM and Google Analytics, and familiarity with analytical and database tools to drive strategic decisions.
Key Responsibilities:
- Execute a results-driven social media strategy that aligns with brand goals
- Develop, curate, and manage engaging content across various social media platforms
- Attend events to capture and produce live social media content
- Maintain a consistent brand voice and messaging across all social media channels
- Collaborate with the marketing team to create a comprehensive social media calendar
- Monitor social media channels to stay updated on industry trends and competitor activities
- Engage with users by responding to messages, inquiries, and comments in a timely manner
- Review social media analytics and generate reports on key performance metrics
- Assist in developing and managing social media and influencer marketing campaigns
Requirements:
- Proven experience as a Social Media Coordinator or Digital Marketing Specialist
- Hands-on experience with HTML and content management systems
- Proficiency in marketing automation tools and technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools to drive strategic decisions
- Excellent written communication and copywriting skills
- Strong project management skills with the ability to work under tight deadlines
- Highly organized, detail-oriented, and able to juggle multiple tasks efficiently
Preferred Qualifications:
- Minimum of 2 years of experience in email marketing
- Experience with A/B testing and campaign execution
- Knowledge of email best practices, including CAN-SPAM, GDPR, and other relevant regulations
- Ability to execute end-to-end email campaigns, from planning to delivery
- Experience with HTML and CSS for designing email templates
Compensation:
The estimated salary for this role is $30-$35 per hour, based on national averages for similar positions in Miami, FL.
Benefits:
Cella offers a comprehensive benefits package, including health insurance, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
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