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Marketing Campaign Manager

2 months ago

Houston, Texas, United States Addison Group Full time
Position: Marketing Coordinator

Work Environment:
In Office, Monday to Friday

Location:
Houston, TX / Buffalo, NY

Role Overview:

As a Marketing Coordinator, you will play a pivotal role in executing and managing marketing initiatives that position the organization as a leader in its field. Your efforts will be crucial in enhancing the brand and generating qualified leads for the sales department.


Key Responsibilities:
  • Oversee and implement a variety of marketing projects and campaigns.
  • Utilize project management tools to manage timelines, resources, and communications effectively.
  • Create detailed project briefs, including scopes of work, deliverables, schedules, and budget estimates.
  • Prepare and present status updates and conduct internal meetings to ensure projects are on track.
  • Collaborate with the marketing team to track and maintain creative assets for various initiatives.
  • Evaluate and analyze campaign performance after launch to identify areas for improvement.
  • Monitor project timelines and suggest enhancements in collaboration with internal teams or external partners.
  • Coordinate resources to ensure timely completion of projects.
  • Provide constructive feedback to the marketing team regarding project outcomes.
  • Deliver actionable insights and metrics to stakeholders regarding project performance.
  • Maintain familiarity with brand guidelines and project governance standards.
  • Manage deadlines and set clear expectations for project stakeholders.
  • Assist the creative team with social media strategies, content posting, and brainstorming.
  • Support digital marketing automation efforts using Microsoft Dynamics.
  • Assist the global sales team with customer engagement initiatives.
  • Oversee promotional materials for events, including inventory management and logistics.
  • Work closely with sales teams to gain insights into customer needs and target demographics.
  • Implement account-based marketing strategies in collaboration with sales teams.
  • Perform various marketing administrative tasks as required.
  • Collaborate with the events manager to execute global events related to drilling and mining.
  • Facilitate brainstorming sessions and follow-ups with the creative team.
  • Coordinate go-to-market strategies for new products, including internal briefings and communications.
  • Keep the organization informed about ongoing marketing initiatives.
  • Build and maintain strong relationships with global sales and technical service teams.

Qualifications:
  • Bachelor's degree.
  • Demonstrated ability to manage a wide range of marketing activities.
  • Strong networking and coordination skills across various business units.
  • Excellent communication abilities at all organizational levels.
  • High attention to detail.
  • Capability to influence cross-functional teams without direct authority.
  • Proficient in Microsoft Excel, PowerPoint, and Word.
  • Strong presentation skills, capable of creating professional materials for management.
  • Self-motivated individual who can juggle multiple tasks effectively.
  • Willingness to learn about the drilling and mining sectors.
  • Ability to creatively resolve conflicts and build consensus.
  • Experience in digital marketing execution.
  • Familiarity with industry trends and design principles.
  • Previous experience in advertising or marketing agencies is a plus.