Director of Lifecycle Marketing

3 days ago

Miami, Florida, United States Restaurant Brands International Inc Full time
About Restaurant Brands International:

Restaurant Brands International Inc. is a leading quick service restaurant company with a global presence, boasting over $40 billion in annual system-wide sales and a network of over 30,000 restaurants across more than 100 countries. Our portfolio includes four iconic brands: TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These brands have been serving their loyal customers and communities for decades, with a commitment to delivering exceptional experiences and quality products.

Job Overview:

We are seeking a seasoned professional to lead our Lifecycle Marketing & Loyalty efforts, driving profitable customer lifetime value and digital member growth at scale. The ideal candidate will possess a customer-centric approach, with a deep understanding of our audience segments, key drivers, and barriers. This role requires a strategic thinker who can evolve and optimize our CRM efforts and loyalty program, creating digital ordering preference to achieve annual KPIs and drive long-term growth.

Key Responsibilities:
  1. Develop and execute a comprehensive Lifecycle Marketing strategy to grow our active member base and increase customer lifetime value per member.
  2. Lead the development of compelling, responsive, and personalized customer journeys, campaigns, and cross-channel experiences that drive digital ordering and customer loyalty.
  3. Manage the Popeyes Rewards program, balancing short- and long-term strategic initiatives, and ensuring a strong Return on Investment (ROI).
  4. Collaborate with cross-functional teams to integrate loyalty opportunities into communications plans and drive greater awareness of the program.
  5. Partner with Analytics and CRM agency to operationalize campaign results, customer data, and predictive models, identifying gaps in data architecture.
Requirements:
  1. 10+ years of experience in a digital/mobile, lifecycle marketing, loyalty programs, CRM, and/or ecommerce role at a leading brand or agency.
  2. 4+ years of demonstrated experience managing complex multi-channel lifecycle marketing programs for large-scale databases (10M+).
  3. Bachelor's degree in business, marketing, or a related field; MBA is a plus.
  4. Data-driven mindset with an ability to interpret digital performance and financial analytics.
  5. Guest-obsessed with a passion to drive exceptional experiences that drive customer loyalty.
Preferred Qualifications:
  1. Experience building A/B testing roadmaps, measuring NoC across various variables.
  2. Ability to thrive in a fast-paced, always-on culture of testing and analysis.
  3. Experience with Braze or other relevant platform (Adobe Marketo, Salesforce, etc.).
  4. Restaurant, Retail, and/or Franchise experience strongly preferred.

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