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Executive Director of Growth Initiatives
2 months ago
Empowered Staffing is seeking a seasoned professional to fill the role of Vice President of Business Development. This position plays a pivotal role in driving revenue growth and expanding market presence for our skilled nursing facilities.
The ideal candidate will possess a deep understanding of the healthcare industry, with a proven track record of success in business development and strategic leadership. Key responsibilities include:
- **Strategic Leadership**: Develop and execute comprehensive marketing strategies to boost admissions and optimize census at our skilled nursing facilities. Collaborate with senior leadership to set and achieve budget and sales goals.
- **Team Development**: Mentor and empower Regional Directors of Care Transitions and Admissions Directors, providing guidance, support, and training to drive success and professional growth.
- **Relationship Building**: Foster and maintain strong relationships with key referral sources, insurance carriers, physicians, and hospital executives to enhance our network and reputation.
- **Market Analysis & Growth**: Conduct thorough market analysis, identify new growth opportunities, and implement initiatives to strengthen our brand and services.
- **Operational Oversight**: Oversee day-to-day business development and marketing operations, including referral tracking, community events, and the development of team reports.
- **Community Engagement**: Plan and execute promotional events, open houses, seminars, trade shows, and health fairs to increase community awareness and engagement with our services.
**Qualifications/Requirements**:
- Industry-specific experience in operations and business development, with a deep understanding of skilled nursing environments.
- Knowledge of healthcare reimbursement, regulatory standards, insurance carriers, and authorization processes.
- Proven success in relationship development and team training/mentorship.
- Strong computer skills and experience with CRM software.
- Excellent communication and leadership skills, with a passion for driving growth and innovation.