Business Intelligence Strategist

2 weeks ago

Amiens, Hauts-de-France, United States Noodles & Company Full time

About Noodles & Company

Noodles & Company is a fast-casual restaurant chain that serves globally inspired noodle dishes made fresh to order. Our mission is to always nourish and inspire every team member, guest, and community we serve.

Job Description

We are seeking a skilled Guest Analytics Manager to join our team. As a key member of our analytics team, you will play a pivotal role in unlocking and optimizing guest and transactional data to fuel business growth.

About the Role

As the Guest Analytics Manager, you will partner closely with Marketing, Digital, IT, and cross-functional leaders to understand business objectives, enhance insights into guest behavior, and evaluate marketing channel effectiveness. Your ability to transform data into actionable recommendations will directly drive our go-to-market strategy and scale personalization across marketing channels.

Your Responsibilities

  • Develop and maintain a thorough understanding of Noodles & Company's data sources, including operational databases and data flows with external partners.
  • Establish and manage KPIs and metrics for daily, weekly, and monthly performance management.
  • Translate business objectives into testable hypotheses to improve decision-making.
  • Collaborate with IT to enhance and maintain the Loyalty guest database, utilizing customer data to deliver insightful and actionable recommendations.
  • Work in partnership with marketing, digital, and research teams to design, influence, execute, measure, and improve marketing initiatives across various channels.
  • Apply scientific methods to determine the causal relationships between marketing strategies and consumer behavior & sentiment to enhance business performance.
  • Create presentations, charts, and executive summaries that effectively communicate findings to marketing leads, cross-functional partners, and executives.
  • Develop compelling narratives that connect data analysis with business challenges.
  • Develop automated dashboarding tools to provide reliable self-service insights on guest behavior and channel performance.
  • Analyze A/B or Multivariate Tests to provide measurable insights on test data.

Requirements

  • Bachelor's degree in Statistics, Marketing, Finance, Mathematics, IT, or related fields is preferred, or equivalent practical experience in analytics.
  • 5+ years of experience working with marketing database solutions with focus on multi-channel marketing and one-to-one communication (CRM) approaches preferred
  • 5+ years of experience working with customer and/or transactional data and relational databases
  • Ability to understand business objectives and requirements, organize and interpret results, and deliver insights with recommendations in a marketing environment.
  • Strong experience in using query and analysis tools such as SQL, Python, R, SPSS, and Power BI.
  • Skilled in utilizing predictive analytics tools like Mastercard Test & Learn, or adept in applying statistical methods for controlled testing to optimize business strategies.
  • A confident and professional demeanor with strong communication and presentation skills, capable of engaging effectively with diverse audiences.
  • Strong project management skills

What We Offer

  • $90,000-$110,000 annual salary
  • Eligible for annual performance bonus up to 15%
  • Flexible paid time off
  • Medical, dental and vision insurance
  • 401(k) and stock purchase discounts
  • Paid maternity and paternity leaves, adoption, and surrogacy benefits
  • Discounts through our gift card program
  • Scholarship opportunities through Noodles Foundation
  • Monthly technology stipend

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