Digital Analytics Expert

3 weeks ago

New York, New York, United States Tommy John Full time
Web Analytics Manager

Tommy John is a comfort-focused lifestyle brand dedicated to solving the problem of uncomfortable clothing. With a decade of experience in reimagining fabrics, fits, and functions, we're looking for a Web Analytics Manager to join our New York-based headquarters.

The Role:

We're seeking a talented Web Analytics Manager to oversee all aspects of digital business reporting and online key performance metrics across the shopping journey. The ideal candidate will be passionate about data analytics and data integrity, with a focus on identifying actionable insights to drive business growth.

Responsibilities:
  • Create daily and weekly reports to deliver emerging trends and insights on site performance, including E-commerce KPIs, A/B Testing, and Personalization results.
  • Assist the site team in weekly and monthly performance recaps to present data in a clear and concise manner across management and executive levels.
  • Provide recommendations across internal teams and external vendors based on key learnings to positively impact overall business by reducing friction throughout the shopping journey.
  • Run journey mapping and heatmap analyses and provide recommendations to UX Strategy & Design, CRO, and Site Merchandising teams.
  • Work internally and cross-functionally to assist in ad-hoc deep dive analysis for immediate business needs.
  • Own projects within site analytics to effectively communicate impacts to performance for site enhancements and campaigns.
  • Standardize reporting across the site team to ensure alignment both internally and externally on how we present performance and findings.
  • Manage and optimize online dashboards in collaboration with the BI team and ensure reporting is up to date and accurate.
  • Own the analytics roadmap, including suggestions on new vendors and enhancements to current reporting structures and tools.
  • Assist the site team in reporting opportunities through 3rd party tools, including merchandising, A/B testing & personalization, recommendations, UGC, and rating/review performance.
  • Create and manage the brand/product campaign measurement framework, including Site and Marketing KPIs along the campaign lifecycle.
  • Coordinate internally and across teams to provide insights into key learnings of campaigns and/or new product launches.
  • Partner closely with Digital Marketing (Growth & CRM) to link inbound traffic measures to Site Experience performance.
  • Work alongside internal and external partners to optimize how we integrate, automate, and utilize data across tools.
  • Collaborate with CRO to identify personalization opportunities by cohorts based on available consumer data.
  • Define E-com business requirements for data integrations for all 3rd party current and new.
Requirements:
  • Bachelor's or advanced degree in business, marketing, computer science, or equivalent experience required.
  • 3-5 years of relevant Digital Analytics experience, preferably with a focus on Web Analytics at an e-commerce or apparel/fashion company.
  • Strong analytical and critical thinking skills; ability to break down complex problems.
  • Ability to identify appropriate KPI tracking and translate data into actionable insights.
  • Strong interpersonal skills; a team player.
  • Excellent Communication and Presentation skills.
  • Able to multitask in a fast-paced environment with changing priorities.
  • Experience with Web Analytics and Digital Marketing performance tools such as Adobe Analytics, Google Analytics.
  • Expertise with SQL, Excel, and PowerPoint.
  • Experience using testing and personalization platforms such as Dynamic Yield a plus.
  • Knowledge of ContentSquare, HEAP, and Looker a plus.
  • Experience working within a CDP (Customer Data Platform) a plus.
Why Join Us:
  • Our Team Culture of Collaboration and Community; Happy Office, Culture and DEI Events, Fun Snacks and Happy Hours.
  • Comprehensive Benefits for you and your family - Medical, Dental, Vision, 401k and more with employee-only coverage paid 100% by Tommy John.
  • Generous Paid Parental Leave.
  • Flexible Paid Time Off Policy.
  • Hybrid Work Environment.
  • Tommy John Employee Discount.
  • Learning Opportunities.

Check out #WorkAtTommyJohn on Instagram for a behind-the-scenes look.

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