Digital Marketing Strategist

1 week ago


Muskegon, Michigan, United States MRA - The Management Association Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team. This role is crucial in enhancing our online presence, engaging with our target audience, and driving lead generation through effective digital marketing strategies.

The ideal candidate will have a strong understanding of digital/virtual technology tools, hands-on experience with marketing automation, CRM, and other B2B systems, and excellent written and oral communication skills.

Key Responsibilities
  • Drive the implementation and optimization of our marketing automation and CRM efforts to enhance customer engagement and streamline marketing processes
  • Assist in the creation of landing pages, forms, and workflows within HubSpot to enhance user experience and improve conversion rates
  • Design and execute e-mail marketing campaigns to nurture leads
  • Promote our products
  • Collaborate with and train the sales team on CRM best practices to ensure effective usage and maximize the benefits of our CRM system
  • Develop engaging and informative content for our digital platforms that resonate with our target audience
Requirements
  • Undergraduate degree in Marketing or related field, or equivalent professional qualification
  • 2+ years of experience working in marketing or related service firm experience
  • Strong understanding of marketing attribution, lead, contact, and account scoring
  • Excellent written and oral communication skills
  • Self-motivated, confident, energetic, and creative


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