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Digital Marketing Strategist

1 month ago

Muskegon, Michigan, United States MRA - The Management Association Full time
About Us

Coldspring is a leading provider of natural stone and bronze products, serving the memorial and commercial construction industries.

Job Summary

We are seeking a talented Digital Marketing Specialist to join our team. This role is responsible for enhancing our online presence, engaging with our target audience, and driving lead generation through effective digital marketing strategies.

Key Responsibilities
  • Implement and optimize marketing automation and CRM efforts to enhance customer engagement and streamline marketing processes
  • Assist in the creation of landing pages, forms, and workflows within HubSpot to enhance user experience and improve conversion rates
  • Design and execute email marketing campaigns to nurture leads
  • Promote Coldspring's products
  • Collaborate with and train the sales team on CRM best practices to ensure effective usage and maximize the benefits of our CRM system
  • Develop engaging and informative content for our digital platforms that resonate with our target audience
Requirements
  • Undergraduate degree in Marketing or related field, or equivalent professional qualification
  • 2+ years of experience working in marketing or related service firm experience
  • Working knowledge of digital/virtual technology tools
  • Hands-on experience with marketing automation, CRM, marketing funnel, and other B2B systems and concepts
  • Effective communicator (written and verbal), able to manage multiple priorities with strong attention to detail, and comfortable with tight deadlines
  • Self-starter who enjoys figuring things out; a creative thinker
  • Have a data-driven approach and be highly analytical
  • Strong understanding of marketing attribution, lead, contact, and account scoring
  • Excellent written and oral communication skills
  • Be self-motivated, confident, energetic, and creative
What We Offer

Coldspring is a Veteran Friendly, Wellness-Oriented, Tobacco-Free Company. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Coldspring is an Equal Opportunity Employer and will give all qualified applicants consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local law.