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Trade Marketing Manager

2 months ago

Chicago, Illinois, United States Shan Foods Private Limited Full time
About the Role

We are seeking an experienced Assistant Trade Marketing Manager to join our team at Shan Foods Private Limited. As a key member of our marketing team, you will be responsible for implementing marketing strategies at the point of purchase/trade level for assigned categories.

Key Responsibilities
  • Conduct market/industry trends analysis to understand market dynamics and develop trade strategies.
  • Work cross-functionally with marketing and sales teams to achieve commercial goals.
  • Liaise with demand planning, marketing, and sales to operationalize commercial goals.
  • Design annual activity calendars to drive mutually agreed commercial objectives.
  • Work on activity plans and budgets, and ensure seamless execution.
  • Monitor plans and effectiveness of activities conducted, providing feedback to stakeholders.
  • Present insightful analysis on primary and secondary sales for effective decision making.
  • Monitor important KPIs such as coverage of numeric outlets, OSA, and SOS fundamentals.
Requirements
  • Bachelor's degree in business administration or economics from a reputable institution.
  • 3-5 years of FMCG experience in North America.
  • Strong communication and interpersonal skills.
  • Customer focus and shopper-centric approach.
  • Planning and organizing skills.
  • Problem-solving and analytical skills.
  • Integrity, team leadership, and entrepreneurial drive.
About Us

At Shan Foods Private Limited, we believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, but also contributing towards the growth of the food industry worldwide.