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Digital Media Trading Senior Manager

2 months ago

Cincinnati, Ohio, United States Procter & Gamble Full time
Job Summary

The Digital Media Trading Senior Manager is a key role within our US In-House Media team, supporting the US business within our North America division. This position is responsible for overseeing the implementation of our digital media strategies, working closely with the team to execute all digital media campaigns for the business.

Key Responsibilities
  • Lead all executional details of digital media campaigns across programmatic platforms, ensuring seamless execution and optimal performance.
  • Develop and maintain a deep understanding of the category media model and media plans, as well as the role of programmatic campaigns within those.
  • Partner with the team to develop and run data-informed strategic programmatic campaigns to deliver on business outcomes, driving growth and revenue.
  • Set-up, manage, and optimize campaigns as per defined category goals and best practices, managing pacing, performance, cost, and quality.
  • Work closely with the category media team and agencies to ensure buys are input properly in Prisma and trafficking is completed accurately, ensuring campaign quality and performance.
  • Be responsible for the full proof of performance process for programmatic campaigns, ensuring accuracy and transparency.
  • Monitor and manage campaign delivery based on spend and impression goals, as well as against key KPIs, making data-driven decisions to optimize performance.
  • Share pacing and performance updates and resulting recommendations with the team on a regular basis, driving collaboration and improvement.
  • Troubleshoot and own campaign issues through to solution, ensuring minimal disruption to campaign performance.
  • Keep regular and detailed optimization notes and campaign insights, identifying opportunities for cross-tactic optimization and sharing with the team.
  • Maintain DSP relationship, staying up-to-date on platform updates, bugs, trainings, and raising issues or areas of opportunity for improvement within DSP capabilities.
  • Understand and implement data strategy for targeting in partnership with the team, staying current on targeting capabilities and available data.
  • Work with P&G Analytics & Insights and the rest of the media team to develop dashboards and reporting capabilities, ensuring data-driven decision-making.
  • Collaborate on planning, strategy, and capabilities with the full media team, working together to continuously improve and evolve programmatic approach.
  • Work with Investments lead to input on deal needs, suppliers, set-up, and structure of deals, ensuring alignment with business goals.
  • Be a programmatic expert and thought leader for the team, staying current on the latest developments in programmatic through supplier meetings, industry news, and attending industry events.
  • Lead a team of 2-4 direct reports, ensuring effective collaboration and flawless orchestration of media.
  • Train other team members in various parts of programmatic campaign strategy, management, and analytics, driving knowledge sharing and growth.
  • Track all non-working media costs associated with programmatic campaigns, ensuring accurate and transparent reporting.
Requirements
  • Bachelor's Degree
  • 4-5+ years of experience as a programmatic trader
  • Strong proficiency in DV360 and experience managing YouTube campaigns
  • 2+ years of experience as a manager of direct reports
  • Prefer experience with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer-facing spaces
  • Strong math and analytical skills
  • Foundational marketing acumen
  • Advanced computer skills (MS Word, Excel, PowerPoint at minimum)
  • Ability to learn server-based software and tools
  • Strong interest in and familiarity with full media planning and activation process
  • Ability to work both independently and collaboratively
  • Passion for media and specifically programmatic as a trader
Company Information

Procter & Gamble is an equal opportunities employer, committed to providing a diverse and inclusive work environment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.