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Retail Experience Manager

2 months ago

Indianapolis, Indiana, United States Lids Full time
About Our Company

Lids Sports Group, a subsidiary of Lids Holdings, Inc., is the largest licensed sports retailer in North America, offering a wide range of fan and fashion-oriented headwear and apparel across the continent, Europe, and Australia. With a strong presence in Indianapolis, IN, Lids operates over 1,200 retail stores and affiliated concepts, providing officially licensed headwear from collegiate teams and major professional sports teams, as well as branded headwear and other specialty fashion categories in the latest styles and trends.

Job Summary

Lids is seeking a Senior Manager of Retail Experience to lead all aspects of visual merchandising (VM), print & digital production, and store/mall strategy and execution. This individual will be responsible for guiding the strategy that directly impacts the customer experience in our retail stores and enhances brand awareness, drives traffic, and maximizes profitability of the Lids banners of business.

Key Responsibilities

  • Visual Merchandising Strategy: Create and evolve the Visual Merchandising strategy to maintain an inspiring customer experience in stores.
  • Store Merchandising Updates: Strategize and execute on in-store merchandising updates in partnership with the Merchandising and Brand Marketing teams along with sport seasonal priorities.
  • Floor Set and Refresh: Implement a standardized Floor set and Refresh process that aligns with company live dates by delivery.
  • Window Displays: Work with creative team to print and implement window displays, window refreshes and in-store displays as aligned with merchandising updates and seasonal strategy.
  • Mannequin Styling: Collaborate with merchandising team on mannequin styling and storytelling.
  • Store Assortments: Collaborate with merchandising and planning teams on store assortments.
  • Capacity Counts and Store Tiering: Establish and maintain capacity counts and store tiering definitions for the Merchandising and Planning teams.
  • Mall Marketing and Digital: Collaborate with mall marketing, digital, and print team leads to ensure cohesiveness across all marketing platforms.
  • Brand Visual Standards: Elevate brand visual standards in existing stores and create materials to ensure uniform execution excellence across the fleet.
  • Training and Development: Develop training to ensure that brand standards are being implemented; evaluate the effectiveness of training programs and update as necessary.
  • VM Activity Calendarization: Calendarize all VM activity in partnership with the Retail, Brand Marketing, and Merchandising teams.
  • Signage Program: Manage signage program and oversee production of collateral.
  • Regional and District Calls: Participate in Regional / District weekly conference calls to drive planning, understanding and execution of upcoming VM updates.
  • Field Operations and Store Managers: Collaborate with Field Operations, and store managers, marketing teams, and product designers to align visual merchandising efforts with store layouts, product launches, and promotional activities.
  • Business Results and VM Strategy: Liaise with Store Managers, District Managers, and Director of Retail Stores to understand business results to shift VM strategy for the local business while still supporting overall strategy and vision.
  • Cross-Functional Partnerships: Support cross-functional partners such as Events, Popups, Marketing, Wholesale, Store Planning, and Merchandising with brand initiatives when needed.
  • Pop-up and Shop-in-Shop Installations: Design and manage pop-up and shop-in-shop installations to accompany capsule collections and launch events.
  • Store Design Process: Collaborate on store design process on new store buildouts including fixtures, signage, and displays.
  • VM Budget and Sourcing: Assist with the development and sourcing of new visual merchandising display aides for new and existing retail stores.
  • VM Budget Management: Create and maintain VM budget in partnership with VP of Retail.
  • Negotiations with Suppliers: Negotiate with suppliers and vendors to secure competitive pricing on visual merchandising materials.
  • VM Aids Inventory Management: Maintain the stock of visual merchandising aids including, mannequins, hands and necks, price cubes, hangers, materials, accessories etc.

Requirements

  • 4+ years corporate visual merchandising experience in an apparel setting, preferably performance lifestyle and/or activewear.
  • 3+ years leading and building best in class teams in a high-growth environment.
  • Strong visual eye for detail, style, color pallet and display composition.
  • Exceptional communication and presentation skills, with the ability to effectively communicate across all levels of the organization.
  • Ability to communicate effectively with teams remotely.
  • Ability to work effectively in a fast-paced environment and quickly adapt to change.
  • A 'can do' attitude with a passion for challenging the status quo and bringing forth new ideas and processes.
  • Excellent analytical skills with strong business acumen.
  • Superior organizational and time management skills.
  • Proficient in Google Workspace, MSO and Adobe Creative suites.
  • Experience in coordinating and installing visual components; must be able to use hand-and-power operated tools, climb a ladder, etc.
  • Ability to lift 50 pounds including clothing, props, mannequins, etc.
  • Ability to travel as needed supporting NSO's, events, regular store visits and other ad hoc needs