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Community Relations Director

2 months ago

Cordova, Tennessee, United States Enlivant Full time
Community Relations Manager

Solving Problems

  • Conducts thorough assessments with prospective residents, their family members, and personal representatives to identify their needs and preferences.
  • Provides education and guidance to potential residents and family members on Enlivant's services and solutions.

Team Leadership

  • Coordinates and leads community tours with prospective residents, ensuring a seamless experience.
  • Ensures all community marketing materials are up-to-date and accessible for community use.

Relationship Building

  • Nurtures and develops meaningful relationships through outside sales calls with referral sources, including discharge planners, senior centers, hospitals, and other facilities serving seniors.
  • Collaborates with the community leadership team to ensure a smooth transition for new residents.

Owning Results

  • Generates sales leads through offline referral partner outreach, marketing initiatives, and community events.
  • Forecasts and reports accurate monthly move-ins.
  • Utilizes the SEER pricing system to optimize sales.
  • Responds promptly to all lead inquiries, ensuring timely follow-up.

Growing the Business

  • Effectively converts leads to tours and move-ins through a comprehensive lead management process.
  • Coordinates and implements a team selling approach with the community leadership team.
  • Plans, markets, and executes strategic marketing events with the support of community team members.
  • Develops strategies to increase community revenue and identifies opportunities for growth.