Digital Marketing Strategist

4 days ago

Seattle, Washington, United States Amazon Services LLC Full time

Amazon Services LLC is seeking an experienced Digital Marketing Strategist - Search Channel Expert to join our team. As a Senior Marketing Manager, you will be responsible for developing deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.

The ideal candidate will have 6+ years of professional non-internship marketing experience, with a strong background in analytical positions or consulting. Experience using data and metrics to drive improvements, as well as expertise in Excel or Tableau, is a must. A degree in Business, Marketing, Math/Statistics, Economics, Computer Science, or a similar field is required.

This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities.

We are open to hiring candidates to work out of one of the following locations: New York, NY, USA or Seattle, WA, USA. The estimated salary for this position is $120,000 - $180,000 per year, depending on location and experience.

You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries.

Key Responsibilities:

  • Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
  • Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
  • Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
  • Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
  • Translate analytical findings into actionable insights and concise business actions and recommendations

BASIC QUALIFICATIONS:

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Background in analytical positions or consulting is a plus
  • Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
  • Excellent business judgment and the ability to think strategically and execute methodically
  • Able to generate ideas and solve problems independently and consistent with Amazon's core principles
  • Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.
  • Excellent interpersonal and communication skills – written and verbal
  • Demonstrated ability to work effectively across business and international teams
  • Interest in the technical aspects of digital marketing
  • Strong bias for action and sense of urgency; the ability to make things happen quickly.
  • A track record of teamwork and willingness to roll up sleeves to get the job done

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