Digital Marketing Specialist
4 weeks ago
The Vermont Community Loan Fund (VCLF) is seeking a highly skilled Digital Marketing and Communications Manager to join our outreach and fundraising team. This key role will be responsible for developing and implementing comprehensive digital marketing strategies to increase awareness and affinity for the Loan Fund's brand.
The ideal candidate will have a strong background in digital marketing, social media management, and brand management, with a proven track record of success in creating and executing effective digital campaigns. They will be responsible for collaborating with internal and external stakeholders to identify opportunities, develop comprehensive planning tools, research the competitive landscape, and deliver compelling program collateral.
This is a full-time, non-exempt position that reports to the Director of Investment and Philanthropy. The successful candidate will be motivated by and dedicated to social and economic opportunities for all, and will be committed to building and sustaining an inclusive, equitable working environment for our staff.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to increase awareness and affinity for the Loan Fund's brand.
- Collaborate with internal and external stakeholders to identify opportunities, develop comprehensive planning tools, research the competitive landscape, and deliver compelling program collateral.
- Manage and optimize all aspects of our website and social media to enhance the organization's ability to attract new donors, impact investors, borrowers, and other stakeholders.
- Track and analyze performance metrics across web site and other communications channels to identify and develop content that optimizes user experience and affinity for VCLF's work.
- Collaborate on the creation of annual fundraising campaign plans, digital outreach/email campaigns to investors/donors/key stakeholders, periodic newsletters, and any other digital promotional tools/programs as needed.
- Ensure proactive and timely messaging through the development and maintenance of the organization's digital content calendar.
- Collaborate with the Senior Marketing and Communications Manager to roll out our annual print publications into digital presentations.
- Manage the domain, email signature automation, digital business card programming, and other tools as needed.
- Lead the planning & deployment of online public outreach & webinars, including event registration, content creation, and event management.
- Work with senior leadership to establish staff as thought leaders in their niches via thoughtful social media strategies and management of their professional digital footprint.
- Function as the Loan Fund's brand champion, ensuring staff are equipped with the knowledge and tools to represent the brand appropriately.
- Collaborate with the marketing team to provide art direction to photographers, designers, and colleagues to make photos, video, and written work cohesive and impactful.
- Develop and nurture deep knowledge of the Loan Fund's programs, the problems they solve, and the constituents they serve.
- Contribute to a respectful and collegial workplace atmosphere.
- Perform other duties as assigned.
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