Digital Engagement Strategist

6 days ago


Étreux, Hauts-de-France, United States Northeastern University Full time
Job Summary

Northeastern University seeks a Senior Director, Digital Engagement to spearhead our efforts in building strong connections and fostering engagement with our alumni community through strategic digital initiatives.

About the Opportunity

The Senior Director will be responsible for developing and executing a comprehensive digital engagement strategy that delivers valuable content, services, and opportunities to alumni, fosters lifelong engagement and helps alumni remain connected to their alma mater, ensuring a mutually beneficial connection.

Key Responsibilities & Accountabilities
  • Strategic Planning
    • Lead the creation, execution, and ongoing enhancement of a comprehensive digital engagement strategy that strengthens alumni connections to Northeastern University.
    • Develop innovative content strategies to engage diverse alumni segments, fostering a sense of community and pride among alumni.
    • Utilize data-driven insights and analytics to identify opportunities for personalized engagement and measure the effectiveness of digital initiatives.
    • Collaborate with internal stakeholders across the university to ensure alignment with broader engagement strategies and institutional goals.
  • Programmatic Oversight and Growth
    • Curate, develop, and deliver value-added digital content that resonates with alumni, ranging from professional development resources and networking opportunities to university news and updates.
    • Collaborate on the creation of multimedia content, including videos, podcasts, webinars, and social media campaigns, to foster meaningful interactions and increase alumni involvement.
    • Lead the development and implementation of a robust career strategy that supports alumni at various career stages, from early career professionals to senior executives.
    • Build partnerships with industry leaders, alumni professionals, and career services to offer relevant and impactful programs, workshops, and resources.
  • Data Management and Analytics
    • Utilize data analytics to monitor alumni engagement trends, program success, and areas for improvement.
    • Develop reports and dashboards to track key performance indicators (KPIs) related to digital engagement, content consumption, and career program participation.
    • Make data-informed decisions to optimize strategies and enhance the overall alumni experience.
  • Leadership Development and Staff Management
    • Lead, mentor, and inspire a team of two direct reports and three additional team members, fostering a collaborative, innovative, and results-driven work environment.
    • Set clear goals, expectations, and performance metrics for the team, ensuring alignment with the overall alumni relations strategy and division objectives.
Estimated Salary Range:

$100,000 - $140,000 per year, depending on experience and qualifications.

Benefits

Northeastern University offers a comprehensive benefits package, including medical, vision, dental, paid time off, tuition assistance, wellness and life insurance, retirement plans, commuting and transportation benefits. For more information, visit HR website.

Location

Boston, MA, USA.

Additional Information

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. To learn more about our commitment and support of diversity and inclusion, please see our website. Apply at Northeastern Jobs website.



  • Étreux, Hauts-de-France, United States Amazon Full time

    About the RoleWe are seeking a highly experienced Digital Marketing Strategist to join our team at Amazon. As a Sr. Digital Channel, Marketing Manager, you will be responsible for developing and implementing a cohesive content and optimization strategy across all digital channels (email, blog, web, paid/organic social media, and landing pages) aimed at...


  • Étreux, Hauts-de-France, United States Fidelity TalentSource LLC Full time

    Job Summary:Fidelity Investments is seeking a talented Lead UX Design Strategist to join our Product Design Strategy team. As a member of this team, you will play a key role in shaping the future of digital products and experiences for our clients.About the Role:We are looking for a highly skilled UX design strategist with expertise in human-centered design,...


  • Étreux, Hauts-de-France, United States Idogav Demo Account Full time

    OverviewWe are seeking a highly skilled Digital Documentation Strategist to join our team at Idogav Demo Account. As a key member of our documentation team, you will be responsible for creating high-quality instruction manuals, journal articles, and other supporting documents that communicate complex technical information effectively.About the RoleThis is a...


  • Étreux, Hauts-de-France, United States Fidelity Investments Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist for Email Campaigns to join our team at Fidelity Investments.In this role, you will be responsible for planning and executing email campaigns from strategy to deployment, using your expertise in digital marketing and email channel marketing to deepen customer relationships and drive...


  • Étreux, Hauts-de-France, United States Fidelity TalentSource LLC Full time

    Job OverviewFidelity Investments is seeking a seasoned Digital Transformation Strategist to lead our Scaling our Services and digital capabilities initiative. As an integral member of our team, you will oversee the entire product lifecycle from discovery to delivery and support, driving strategic & tactical planning efforts, preparing executive-level...


  • Étreux, Hauts-de-France, United States 829 Studios Full time

    About Us829 Studios is a Boston-based integrated digital marketing agency committed to propelling organizations to achieve their goals.The RoleWe are seeking an experienced Digital Marketing Strategist and CRM Manager to lead our CRM/Email Marketing team. This position requires deep expertise in HubSpot, with familiarity in other marketing automation...


  • Étreux, Hauts-de-France, United States Digilant Full time

    Digilant, a leading digital advertising agency, is seeking an experienced Digital Media Strategist to join its Campaigns Solutions Team.The ideal candidate will have 1+ year of experience in online advertising account management, marketing consulting, brand management or yield optimization, and a strong background in programmatic trading using leading DSPs...


  • Étreux, Hauts-de-France, United States Fire Hose Games Full time

    Company OverviewFire Hose Games is a Boston-based, fully remote independent game development studio behind titles such as Techtonica, Go Home Dinosaurs, Catlateral Damage, and 20XX. We offer competitive salaries and a generous benefits package that includes health care, dental insurance, vacation/sick time, a 401(k) with matching, parental leave, and...


  • Étreux, Hauts-de-France, United States Fidelity TalentSource LLC Full time

    We are seeking an experienced Digital Content Strategist to join our team at Fidelity Investments. In this role, you will be responsible for developing and implementing content strategies that drive business results.Job OverviewThis is a hybrid position, with the opportunity to work both on-site and remotely. The ideal candidate will have a strong background...


  • Étreux, Hauts-de-France, United States ZipRecruiter Full time

    About UsAt ZipRecruiter, we believe in harnessing the interconnectedness of digital capabilities and data to drive business growth. As a leading recruitment platform, we empower organizations to find top talent and achieve their goals.Job SummaryWe are seeking a Digital Supply Chain Strategist to join our team. As a key member of our operations department,...


  • Étreux, Hauts-de-France, United States Progressive Recruitment Full time

    Job Title: Digital Data Strategist - High-Tech Business IntelligenceAbout the Role:We are seeking a highly skilled Digital Data Strategist to join our team at Progressive Recruitment. As a key member of our digital transformation initiative, you will play a critical role in driving business growth through data-driven insights.About You:The ideal candidate...


  • Étreux, Hauts-de-France, United States Havas Edge Full time

    Role OverviewWe are seeking a highly skilled Digital Performance Marketing Strategist to join our Health Media Hub team. This individual will be responsible for executing paid social campaigns across various platforms, including Meta, YouTube, TikTok, LinkedIn, and more.Key Responsibilities:Campaign Set Up and Management: Set up and manage lower-funnel...


  • Étreux, Hauts-de-France, United States Saxon Global Full time

    Job OverviewSaxon Global is seeking an experienced Master Solution Strategist to lead our digital banking transformation efforts. As a key member of our team, you will be responsible for developing and implementing strategic solutions that drive business growth and improve customer experiences.ResponsibilitiesBuild and maintain relationships with key...


  • Étreux, Hauts-de-France, United States Fidelity Investments Full time

    Job OverviewFidelity Investments is seeking a highly skilled Digital Marketing Strategist - Email Campaigns to join our team. In this role, you will be responsible for planning and executing email campaigns that deepen the relationship with millions of our customers.About the RoleThis position requires a strong understanding of digital marketing principles...


  • Étreux, Hauts-de-France, United States WillowTree Full time

    Company OverviewWe are a leading digital consultancy that partners with world-renowned brands to orchestrate winning experiences across the customer journey. Our team of experts helps businesses create personalized, on-brand, and consistent experiences across channels and platforms, driving customer delight and reducing operating costs.About the RoleThis is...


  • Étreux, Hauts-de-France, United States Arrayo Full time

    At Arrayo, we are seeking an experienced Digital Validation Strategist to lead our efforts in developing and executing compliant and nimble validation strategies for cloud-based GxP systems.The ideal candidate will have a strong background in computerized system validation, with a focus on GCP, GVP, and GLP. They will be responsible for defining overall...


  • Étreux, Hauts-de-France, United States Plymouth Rock Assurance Full time

    Job DescriptionWe are seeking a skilled Digital Media Buying Strategist to join our team at Plymouth Rock Assurance. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns that drive results and sales.About the Role:You will develop, execute, and deliver paid social and programmatic media campaigns to...


  • Étreux, Hauts-de-France, United States Fidelity TalentSource LLC Full time

    About the RoleWe are seeking a highly skilled Senior User Experience and Digital Design Strategist to join our Product Design Strategy team. As a member of this team, you will play a key role in bringing new and innovative digital products and solutions to life using Human-Centered Design principles.Key ResponsibilitiesLead the design of new and existing...


  • Étreux, Hauts-de-France, United States InfluencerUpdate Full time

    Join the team at Ghost Story Games as a Digital Marketing Strategist for Influencer Partnerships, where you will play a critical role in driving the global go-to-market strategy for our games. With 7+ years of experience in the video game industry and a strong background in marketing or publishing, you will be responsible for developing and executing all...


  • Étreux, Hauts-de-France, United States BOARD Deutschland GmbH Full time

    Digital Marketing ManagerWe are looking for a highly creative and proactive Digital Marketing Manager to join our team at BOARD Deutschland GmbH.About the Role:As a Digital Marketing Manager, you will be responsible for setting up, implementing, and managing our overall digital marketing strategy. This includes developing and implementing comprehensive...