Digital Engagement Strategist
6 days ago
Northeastern University seeks a Senior Director, Digital Engagement to spearhead our efforts in building strong connections and fostering engagement with our alumni community through strategic digital initiatives.
About the OpportunityThe Senior Director will be responsible for developing and executing a comprehensive digital engagement strategy that delivers valuable content, services, and opportunities to alumni, fosters lifelong engagement and helps alumni remain connected to their alma mater, ensuring a mutually beneficial connection.
Key Responsibilities & Accountabilities- Strategic Planning
- Lead the creation, execution, and ongoing enhancement of a comprehensive digital engagement strategy that strengthens alumni connections to Northeastern University.
- Develop innovative content strategies to engage diverse alumni segments, fostering a sense of community and pride among alumni.
- Utilize data-driven insights and analytics to identify opportunities for personalized engagement and measure the effectiveness of digital initiatives.
- Collaborate with internal stakeholders across the university to ensure alignment with broader engagement strategies and institutional goals.
- Programmatic Oversight and Growth
- Curate, develop, and deliver value-added digital content that resonates with alumni, ranging from professional development resources and networking opportunities to university news and updates.
- Collaborate on the creation of multimedia content, including videos, podcasts, webinars, and social media campaigns, to foster meaningful interactions and increase alumni involvement.
- Lead the development and implementation of a robust career strategy that supports alumni at various career stages, from early career professionals to senior executives.
- Build partnerships with industry leaders, alumni professionals, and career services to offer relevant and impactful programs, workshops, and resources.
- Data Management and Analytics
- Utilize data analytics to monitor alumni engagement trends, program success, and areas for improvement.
- Develop reports and dashboards to track key performance indicators (KPIs) related to digital engagement, content consumption, and career program participation.
- Make data-informed decisions to optimize strategies and enhance the overall alumni experience.
- Leadership Development and Staff Management
- Lead, mentor, and inspire a team of two direct reports and three additional team members, fostering a collaborative, innovative, and results-driven work environment.
- Set clear goals, expectations, and performance metrics for the team, ensuring alignment with the overall alumni relations strategy and division objectives.
$100,000 - $140,000 per year, depending on experience and qualifications.
BenefitsNortheastern University offers a comprehensive benefits package, including medical, vision, dental, paid time off, tuition assistance, wellness and life insurance, retirement plans, commuting and transportation benefits. For more information, visit HR website.
LocationBoston, MA, USA.
Additional InformationNortheastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. To learn more about our commitment and support of diversity and inclusion, please see our website. Apply at Northeastern Jobs website.
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