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Social Media Director
1 month ago
About the Role:
We are seeking a seasoned social media leader to help shape VML's social capability while cultivating a team and group of accounts.
This role requires a skilled leader who knows how to set the direction for social strategies, campaigns, and activations for brands, while also setting the tone for a team.
The ideal candidate will act as a trusted advisor to clients on their social approach and be a key contributor to the growth of the social practice at VMLY&R.
Key Responsibilities:
- Develop and oversee the creation of social strategies, social playbooks, activations, and campaign ideas across multiple brands or lines of business.
- Partner with creative, strategy, data, and media teams to define and achieve a brand's social marketing goals.
- Oversee social media campaigns, including user-generated content (UGC), influencer programs, and real-time activations.
- Represent VML's expertise and core values to clients, vendors, and partners.
- Hire, supervise, and guide the development of a team, matching skill sets and interests effectively with business needs.
Requirements:
- 10+ years of social marketing experience.
- Experience hiring, developing, and retaining a strong and diverse team.
- Advanced understanding of social platforms, audiences, and behaviors, and a nuanced perspective about social marketing.
- Ability to apply knowledge of social media to effectively solve a wide variety of client challenges.
- Expert communication and presentation skills in a wide variety of formats and settings.
- Ability to build strong relationships across organizations, departments, teams, and individuals.
- Experience playing an active role in agency business development.
About VMLY&R:
VMLY&R is a global marketing agency that helps businesses succeed through creativity, technology, and human insight. We are a beacon of innovation and growth in an ever-evolving world, with a heritage built upon a century of combined expertise.
We offer a competitive benefits package, including a generous 401(k) match, paid time off, and a dynamic work environment that values diversity and inclusion.
Our people are the heartbeat of our organization, and we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.
