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Strategic Marketing Professional

2 months ago

Ridgeland, Mississippi, United States Service Specialists Ltd Full time
Job Description

Service Specialists Ltd is seeking a highly skilled Media Strategist to join our team in Ridgeland, MS. As a key member of our marketing agency, you will be responsible for developing and implementing effective media strategies that drive results.

Key Responsibilities:

  • Develop and execute media plans that align with client goals and objectives
  • Research and analyze traditional and digital media markets to identify opportunities and trends
  • Build and maintain relationships with media vendors and sales representatives
  • Manage and oversee media budgets to ensure optimal ROI
  • Collaborate with creative and account teams to ensure alignment of media strategy with brand goals
  • Monitor and analyze media performance to inform future strategy
  • Reconcile invoices and ensure accurate and timely billing
  • Ensure compliance with industry regulations and standards
  • Oversee co-op submissions for clients
  • Interview and recommend digital vendors

Requirements:

  • Bachelor's degree in marketing, advertising, public relations, psychology, or a related field
  • 3+ years of media marketing experience, preferably at an agency
  • Knowledge of traditional media markets in the Southern U.S.
  • Expertise in maintaining and managing media relationships
  • Ability to read, write, analyze, and interpret standard documents, journals, and reports
  • Ability to write reports, presentations, and general business correspondence
  • Ability to write winning strategic mixed media proposals and deliver presentations to senior management, clients, and prospects

Preferred Qualifications:

  • Experience in the automotive business sector
  • Fluency in SEO, SEM, and PPC arenas
  • Google Ads certified
  • Google Analytics certified
  • Experience managing outbound email marketing campaigns
  • Basic HTML/CSS/JS knowledge
  • Familiarity with the WordPress CMS

Salary: $55k-$70k

Work Schedule: 8 a.m.–5 p.m. (CST)