Marketing Event Coordinator

5 hours ago


Charlotte, North Carolina, United States Strategic Staffing Solutions Full time
Marketing Event Coordinator

This role involves managing and executing complex sponsorship events and activations within the Diverse Segments, Representation & Inclusion (DSRI) group under the Sponsorships & Brand Engagement Team. The position supports creating enhanced brand experiences at five or more sponsored events each year, ensuring brand alignment, event success, and compliance with internal governance.

Key Responsibilities:
  • Develop and execute hospitality and brand activation programs that reinforce the brand, support the DSRI sponsorship strategy, and drive business outcomes.
  • Manage the full event lifecycle, including program development, event registration, ticketing, communication, logistics (food, beverage, transportation, staffing), and gifting.
  • Define and oversee the execution plans and timelines to ensure successful and timely delivery of all event components.
  • Ensure all processes and systems comply with governance and regulatory requirements.
  • Manage the availability of event tickets and allocations across business units.
  • Partner with internal teams (Public Affairs, Line of Business, Meetings & Events), external partners, and vendors to ensure smooth event management.
  • Oversee event budgets and ensure they align with financial guidelines.
  • Assess the effectiveness of events in meeting business and brand objectives, collect feedback, and report findings.
  • Prepare presentations and documents for leadership, both independently and in collaboration with team members.
Desired Qualifications:
  • Event & Project Management: Proven experience in managing sponsorship events, conferences, and activations from inception to completion with superior attention to detail and organizational skills.
  • Communication Skills: Strong written and verbal communication skills, capable of working across various stakeholder groups in a complex organization.
  • Independence & Initiative: Comfortable working independently with minimal supervision and taking initiative in managing tasks.
  • Adaptability & Problem Solving: Ability to prioritize tasks, meet deadlines, and adapt to a fast-paced, changing environment.
  • Collaboration: A highly motivated individual with a collaborative mindset, willing to work closely with both internal and external partners.
  • Compliance & Governance: Familiarity with following governance and compliance processes related to event planning.
Required Qualifications:
  • 6+ months of experience in Marketing, E-business, Digital Marketing, or Digital Platforms (e.g., Mobile, Social Media), demonstrated through work experience, consulting, training, military experience, or education.

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