Executive Vice President of Marketing Automation
3 weeks ago
We are seeking a seasoned marketing executive to develop and execute a unified CRM strategy for our entire dental category, driving customer engagement, retention, and revenue growth across Aspen Dental and ClearChoice.
About The Aspen GroupThe Aspen Group is a leading retail healthcare business support organization, operating across 46 states and empowering six consumer-facing brands. Our comprehensive suite of centralized business support services enables our brands to grow their practices and deliver high-quality consumer healthcare experiences.
About This RoleThis executive position is critical in shaping and executing a CRM vision that optimizes retention and accelerates business growth. You will lead a high-performing team, leveraging data to deliver exceptional customer experiences that drive new patient appointments, treatment plan acceptance, and overall revenue growth.
Key Responsibilities:- Develop and execute a comprehensive CRM strategy, aligning with business objectives and marketing strategies of both brands.
- Create and manage CRM strategies that align with brand and marketing strategy, optimizing customer engagement and retention.
- Design and refine customer journey maps for both brands, ensuring every touchpoint is strategically crafted to maximize customer acquisition, experience, and lifetime value.
- Develop and execute a rigorous testing agenda to optimize content and channel performance, leveraging iterative testing, data analysis, and continuous learning.
You have a deep understanding of CRM tools, including marketing automation platforms and relational databases like Salesforce, Segment, and Snowflake. With 15+ years of progressive experience in CRM marketing, you have a proven track record of driving customer engagement, retention, and revenue growth.
Salary and BenefitsIn this role, you can expect a competitive salary of $240,000 - $340,000 per year, plus a bonus opportunity. You will be part of a dynamic organization committed to delivering high-quality consumer healthcare experiences at scale.
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