Vice President, Customer Experience Management
1 day ago
As the Vice President of CRM, you will be responsible for defining and executing a comprehensive CRM strategy for Aspen Dental and ClearChoice. This includes developing and managing CRM strategies that align with the overall brand and marketing strategy, designing customer journey maps, and optimizing CRM channel performance. You will also lead the development and execution of marketing automation programs across email and mobile channels. Your expertise in CRM and CDP tools, including Salesforce Marketing Cloud, will be essential in driving success in this role.
Key Responsibilities- Develop and execute a comprehensive CRM strategy for Aspen Dental and ClearChoice
- Design and refine customer journey maps for both brands
- Optimize CRM channel performance, including email and SMS marketing
- Lead the development and execution of marketing automation programs across email and mobile channels
- Bachelor's degree in marketing, business, or a related field; MBA is a plus
- 15+ years of progressive experience in CRM marketing, including cross-channel contact strategy and customer segmentation
- 7+ years of experience leading multi-functional teams
- Broad knowledge of CRM and CDP tools, including marketing automation platforms and relational databases
- Experience designing and deploying a comprehensive, cross-channel CRM program
$200,000 - $300,000 per year, plus bonus opportunity
LocationUS-based (with opportunities for remote work)
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