Digital Media Director
4 days ago
We are seeking a highly skilled Digital Media Director to join our team at ad+one. This exciting new role will require the successful candidate to have agency-side experience, specifically in the financial industry and B2B marketplace knowledge.
The ideal candidate will have deep digital experience with performance channels and will oversee the day-to-day media planning, buying & performance reporting for several B2B-focused Financial Service clients.
This role will also involve managing a team of 3-5 direct reports, so candidates should have previous management experience.
Key Responsibilities:
- Lead and manage day-to-day stewardship of the client's business
- Drive development of media plan recommendations that comprise both tactical and high-impact/custom activations to meet clients' goals
- Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
- Manage and nurture the development of Associate Media Planner(s), Sr. Planner(s)/Planner(s), Manager(s) guiding these individuals through the fundamentals of the planning process
Required Skills:
- 6-7+ years of media planning & buying experience at a media agency, inclusive of B2B accounts
- Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Display), TV/OTT, OOH, and Audio experience
- Proven ability to develop high-level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
- Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across a variety of tactics
Additional Requirements:
- Experienced with tools including Google Analytics, DCM, MOAT/IAS, Google Data Studio, Prisma
- Proven negotiation skills that result in incremental value for investment
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