Influencer Marketing Coordinator

4 weeks ago


Des Moines, Iowa, United States Hy-Vee Full time
Job Title: Influencer Marketing Coordinator

Job Summary:

We are seeking a highly organized and detail-driven social media professional to manage and monitor the day-to-day tasks of influencer marketing. The ideal candidate will have excellent verbal and written communication skills, excellent interpersonal skills, and the ability to interact with advanced computer systems.

Key Responsibilities:

* Discover and review influencers who align with Hy-Vee's brand
* Assist with routing projects through approval processes
* Maintain an up-to-date influencer contact list
* Work with store teams to communicate influencer plans as needed
* Ensure content is posted on time and free of errors
* Create and monitor trackable links for contracted influencers
* Maintain content calendar and status sheet for campaigns
* Work in influencer software to streamline campaigns and organize details
* Provide recommendations for influencers and content creators to the organic social team

Secondary Responsibilities:

* Support the creator program and day-to-day activities
* Prepare various reports as assigned

Requirements:

* Bachelor's degree in Marketing, Social Media, Journalism, Public Relations, Communications, or related field
* 1-3 years previous related work experience preferred
* Understanding of social media platforms is required

Physical Requirements:

* Visual requirements include: ability to see detail at near and far range with or without correction, normal depth perceptions
* Must be physically able to perform sedentary work: occasionally lifting or carrying objects of no more than 10 pounds, and occasionally standing or walking

Equipment Used:

* Mobile phone/tablet, PC/Apple with Microsoft Office programs, Adobe Creative Cloud, Google Analytics, and other related software

Confidentiality:

* Has access to confidential information including knowledge of advertising rates, pricing information, and store sales

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