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Salesforce Marketing Cloud Developer Specialist

2 months ago

New York, New York, United States Apree Health Full time
Salesforce Marketing Cloud Developer Specialist

We are seeking a skilled and experienced Salesforce Marketing Cloud Developer to join our dynamic marketing team at Apree Health.

The ideal candidate will be responsible for managing and optimizing our Salesforce Marketing Cloud (SFMC) platform to execute personalized marketing campaigns, drive customer engagement, and support our overall marketing strategy.

Key Responsibilities:
  • Campaign Management: Develop, execute, and optimize multi-channel marketing campaigns using Salesforce Marketing Cloud.
  • Audience Segmentation: Utilize SFMC tools to create targeted audience segments based on customer data and behavior.
  • Data Management: Ensure the integrity and accuracy of customer data within the SFMC platform.
  • Automation and Optimization: Design and implement marketing automation workflows and journeys.
  • Analytics and Reporting: Generate detailed reports on campaign performance, including key metrics and ROI analysis.
Requirements:
  • Bachelor's degree in Marketing, Business, Information Technology, or related field.
  • 3+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
  • Proficiency in HTML, CSS, and AMPscript for email design and customization.
  • Strong understanding of email marketing best practices and CAN-SPAM regulations.
  • Experience with data segmentation, CRM, and data integration.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Strong project management skills and attention to detail.
Preferred Skills:
  • Salesforce Marketing Cloud Certification.
  • Experience with SQL and scripting languages.
  • Familiarity with other Salesforce products (e.g., Sales Cloud, Service Cloud).
  • Knowledge of marketing automation platforms and tools.
Compensation:

$95k-$125k/annual salary & bonus eligible