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Paid Social Channel Manager
2 months ago
We are seeking a highly skilled Paid Social Manager to join our team at Renuity. As a key member of our marketing department, you will be responsible for developing and implementing a paid social strategy that aligns with our business goals.
Key Responsibilities- Build and manage a paid social channel that matches or beats the performance of top social lead generation partners
- Automate redundant tasks to increase efficiency and streamline ad creation using internal or third-party tools
- Utilize AI and curated seed images/videos for content and ad creation, and integrate email, website, SMS, and phone channels into the lead flow process
- Develop reporting and insights for the paid social channel to guide the team and inform stakeholders
- Create a CRO system and content strategy to optimize lead quality and flow, and implement A/B and MVT testing for optimization and personalized lead flow
- Develop customer cluster models to target positive clusters and reduce investment in negative ones, and use automation tools to keep ads fresh and maximize conversions
- Combine identity resolution solutions with 1st party data to enhance customer models, and achieve over 10% of total sales from the channel by year-end while maintaining cost efficiency
- Ability to own your budget, strategy, and business direction for the paid social channel
- Passion for testing and learning new and innovative ways to approach old challenges
- Ability to communicate clearly and effectively with complex information in a simple and easily digestible way
- Deep understanding and passion for continuous learning of ad platforms, including Facebook Ads Manager, Instagram, and other relevant social channels
- CRO, LPO, and A/B testing need to be part of your passion and an integral part of how you find success
- Proven ability to manage and negotiate with external vendors
- Deep understanding of data and analytics across web analytics platforms and data visualization solutions to create actionable reporting and insights
Renuity is a dynamic and innovative company that values collaboration, respect, diversity, shared values, and a passion for growth. We strive to instill and maintain these core values by being collaborative, innovative, principled, enthusiastic, and value-driven. We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
