Customer Marketing Analyst 3

1 month ago


Lehi, Utah, United States Ursus Inc Full time
Job Title: Customer Marketing Analyst 3

We are seeking a highly skilled Customer Marketing Analyst 3 to join our Digital Experience team at Ursus Inc. As a key member of our team, you will be responsible for driving ABM performance and creating new approaches to measure the impact of account-based initiatives.

About the Role

The Digital Experience business is an exciting and constantly evolving space that requires a strong blend of business knowledge and technical skills. As an analyst, you will be tasked with applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.

Key Responsibilities
  • Conduct analysis to articulate the impact of account-based performance across marketing and sales engagements
  • Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
  • Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign execution and results delivery
  • Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
  • Create new metrics and methods that quantify the impact of thought leadership campaign engagements to primary B2B KPIs
Requirements
  • Degree in Marketing, Statistics, Finance, Computer Science, or other relevant fields
  • Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
  • Experience with SQL and Advanced Excel knowledge
  • Outstanding problem-solving and analytical skills, including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
  • Highly entrepreneurial and able to operate independently with minimal direction
  • 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
About Ursus Inc

Ursus Inc is a Fortune 500 Software Organization that is passionate about empowering people to create beautiful and powerful digital experiences. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.



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