Social Media Marketing Specialist

4 weeks ago

Sens, Bourgogne-Franche-Comté, United States The Neato Company Full time
{"title": "Social Media Manager", "description": "Job Description

Neato is a full-service Commerce Accelerator that helps major retail brands sell better on marketplaces. We make money by collaborating with brands as their exclusive retail partner on Amazon and provide a comprehensive suite of agency services at no cost. Our core competencies include marketplace management, marketing, advertising, distribution, brand control, and multimedia creative production, all aimed at quantifiable growth of marketplace sales channels. As a top 500 storefront on Amazon, we help brands tame the hardest-to-control sales channels on the internet. As a data-driven company, Neato finds solutions through consumer and market trends analysis to mitigate risk to our partnered brands.

Responsibilities
  • Develop and implement a comprehensive social media strategy aligned with the company's business goals, focusing on key channels like LinkedIn, X, YouTube, and Instagram.
  • Create, curate, and manage all published content, including images, videos, newsletters, blogs, and more. Develop a content calendar to ensure consistent and timely delivery of content focused on growth.
  • Grow, monitor, and engage with followers across social media platforms.
  • Track, analyze, and report on social media performance on a weekly, monthly, and quarterly basis, using insights to make strategic decisions and improve engagement and lead generation.
  • Develop innovative and strategic thinking to help capture and nurture leads through social media channels.
  • Ensure company brand and messaging is consistent across all channels, staying up-to-date with industry trends and competitors to maintain brand relevance.
  • Collaborate with our Design Team to create bi-weekly newsletters through Beehiiv and deploy them to subscribers and post across social channels.
  • Measure success and report on newsletter performance weekly, monthly, and quarterly.
  • Understand how to leverage social media as a tool to inspire conversion, drive sales, and foster community growth.
  • Help founders and senior leadership manage their personal brand on social platforms.
  • Perform all other tasks and responsibilities assigned by management.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Social Media Manager with B2B knowledge.
  • Extremely organized person.
  • Expert in social media platforms (LinkedIn, Instagram, Twitter, Facebook, TikTok) and social media management tools.
  • Excellent written and verbal communication skills.
  • Ability to analyze and interpret social media metrics and analytics.
  • Natural storyteller who understands brand DNA, voice, and aesthetics.
  • Ability to work in a fast-paced, ever-changing environment, while maintaining a positive 'can-do' attitude.
  • Collaborative team player with an open mind to finding new ways to drive results.
  • Familiarity with SEO and web traffic metrics.
  • Knowledge of marketing automation and CRM tools (HubSpot).
What We Offer
  • A unique opportunity to join a fast-growing, innovative company and make a lasting impact on our success.
  • Comprehensive benefits package, including health, dental, and vision insurance, and unlimited (and encouraged) PTO.
  • A vibrant, collaborative work environment with a strong company culture and commitment to employee growth and development.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

", "lang_code": "en"}

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