Retail Activation Specialist
1 month ago
Enthuse Marketing is seeking a highly motivated and experienced Retail Activation Specialist to join our team. As a key member of our sales and marketing team, you will be responsible for executing sales and marketing programs in targeted grocery, mass/club, convenience, and chain liquor outlets.
Key Responsibilities:- Develop and execute sales and marketing programs to increase the rate of sale on Diageo US spirits brands at retail.
- Work closely with local distributor sales consultants to plan, design, and execute activities that drive sales growth and market share.
- Collaborate with 3rd party marketing agencies, Diageo, and CPWS personnel to equip yourself with supporting brand assets and make a positive impact in stores.
- Measure and evaluate the effectiveness of sales and marketing programs using key performance indicators such as incremental in-store activity, sales performance, and share gains.
- Bachelor's degree preferred or equivalent job experience in the CPG industry.
- Minimum of 5-6 years' experience in the beverage alcohol industry/hospitality with two years' experience working in the off-trade.
- Ability to travel a minimum of 25% of working time, including up to 5-hrs driving time.
- Familiarity with and experience of the chain retail environment.
- Understanding of the regulatory environment in CA as it relates to Beverage Alcohol and the 3-tier system.
- Proven track record in building good relationships with customers and internal associates.
- Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges.
- Base compensation range: $65,000.00-$67,000.00 annually.
- Bonus eligibility with bonus potential subject to applicable bonus plan terms and conditions.
- Full benefits including Medical, Dental, Vision, 401k with match, PTO time, and more.
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