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Regional Marketing Lead for the Americas

2 months ago

Edina, Minnesota, United States Dupont Full time

JOB DESCRIPTION

At DuPont, we are dedicated to addressing significant global challenges; whether it’s ensuring access to clean water for over a billion individuals, creating materials essential for everyday technology from smartphones to electric vehicles, or safeguarding workers worldwide.

If you aspire to be part of a leading multi-industrial organization that delivers sustainable solutions with genuine purpose and value, where collaboration is key and diverse perspectives are celebrated, then DuPont is the right fit for you.

We are thrilled to announce that DuPont is in the process of transitioning into three independent, publicly traded companies. This strategic decision aims to create focused entities with distinct investment profiles, providing opportunities for all three future companies to better serve their customers and enhance long-term value for stakeholders. We are committed to supporting our employees throughout this transition and ensuring a seamless separation process.

WHY JOIN US?

Our mission is to empower the world with essential innovations that enable success.

Seize the Opportunity to shape your career path, challenge yourself, and develop new skills for a rewarding and fulfilling career. We offer competitive compensation and incentives to acknowledge skills, competencies, and contributions to business outcomes.

Experience a Collaborative Environment where teamwork is valued, flexibility is encouraged, and inclusivity is prioritized.

Embrace our Purpose by bringing innovations to market that enhance the world, committing to sustainability that benefits our planet, and giving back to the communities we serve.

DuPont Water Solutions (DWS), a $1.5B global enterprise, is focused on addressing worldwide challenges in water purification, conservation, and reuse, as well as providing purification solutions across the life sciences sectors. DWS caters to thousands of customers in diverse markets through three primary segments: Industrial Water & Energy, Drinking Water & Desalination, and Life Science & Specialties.

DWS offers the most comprehensive, proven portfolio of water treatment and separation technologies for the production and purification of vital products globally. DWS is expanding its engagement in alignment with megatrends such as health & wellness, sustainability, and digital innovation, remaining uniquely positioned to tackle challenges arising from global population growth and increasing water scarcity.

Reporting to the Global Marketing Leader in the DuPont Water Solutions division, the Americas Regional Marketing Manager (RMM) will spearhead the establishment and execution of the regional market strategy for their segment, addressing complex water treatment challenges, identifying innovative business models, and fostering a collaborative growth mindset across functions and regions.

As a local advocate for strategic marketing competencies, the RMM will cultivate a deep understanding of regional market dynamics, competitive landscapes, and customer segmentation by market, while outlining regional implementation and communication strategies. The RMM will be accountable for the sustained growth of the market segment and will support the commercial team with regional insights to enhance demand planning, pricing, and customer targeting at the segment-technology level. The ideal candidate will demonstrate a strong external focus and proactively build relationships with key customers and partners within their market segments.

The RMM will also have the opportunity to develop a global marketing strategy for a specific market segment and learn to draft formal marketing plans. They will lead a global market segment team alongside a technical lead to align on action plans for innovations, product launches, and application case studies.

This role does not encompass marketing communications.

Regional Responsibilities:

  • Formulate regional execution plans that drive sales and profitable growth aligned with global market strategies.
  • Monitor the active sales pipeline at the customer level to clarify strategies for both short- and long-term growth, as well as innovation.
  • Develop marketing strategies and execution plans for pricing and market entry, aligned with global segment strategies and tailored to regional customer needs.
  • Collaborate with regional sales and technology leadership to ensure effective prioritization of resources aligned with market segment objectives.
  • Assess customer needs and preferences to identify market trends, new opportunities, and innovations. Drive the execution of innovation launches and own the resulting regional growth performance.
  • Utilize industry knowledge and market research to pinpoint opportunities for regional expansion and provide the sales team with targeted customer profiles.
  • Analyze competitor activities and market trends to ensure DWS remains informed of the evolving landscape and new growth markets.

Global Responsibilities:

  • Develop and update the market strategies that align with the DWS business strategy. Document segment marketing plans.
  • Establish global and regional pricing targets in collaboration with fellow RMMs and product management.
  • Partner with marketing communications to devise and implement effective communication strategies, including editorials, press releases, webinars, and other media.
  • Develop an innovation pipeline for globally led market segments in partnership with research and development teams. Act as the project leader to advance critical innovation projects through the development process.
  • Analyze competitor activities and market trends to ensure DWS remains aware of the evolving landscape.

Qualifications:

  • Proven business and financial acumen with the ability to collect and analyze data and communicate insights effectively.
  • Capability to quickly comprehend unfamiliar markets through primary research and analysis, developing strategic plans accordingly.
  • A highly motivated and results-oriented professional with exceptional interpersonal skills.
  • A change agent who conveys urgency and drives issues to resolution.
  • Demonstrated success in working within diverse, cross-functional teams.
  • Strong organizational skills, attention to detail, and the ability to manage multiple tasks. Excellent project management capabilities.
  • Outstanding written and verbal communication skills.
  • A B.S. degree in a business or technical field is required; an MBA is strongly preferred.
  • 5-10 years of experience in marketing or market development.
  • Willingness to travel up to 25% of the time.
  • Experience in multicultural and multi-regional environments is preferred.
  • Preferred experience in water treatment technology.