International Marketing Director

6 days ago


Miami, Florida, United States Aroma360 Full time
International Marketing Manager

Aroma360 is a pioneering scenting, marketing, and branding company that delivers exceptional essential oil-based scenting solutions to businesses and individuals worldwide.

We are seeking a highly skilled International Marketing Manager to develop and execute global marketing strategies that enhance brand visibility, customer engagement, and revenue across international markets.

Key Responsibilities:
  • Develop and execute go-to-market strategies for new products internationally.
  • Identify target markets and define value propositions for diverse regions.
  • Oversee global brand development and ensure consistent brand identity.
  • Establish and enforce international brand guidelines.
  • Lead international B2C and B2B marketing with tailored strategies.
  • Create and manage a global sales calendar aligning marketing with sales goals.
  • Monitor international sales performance and adjust strategies as needed.
  • Manage international marketing agencies to drive revenue and achieve goals.
  • Execute campaigns that engage and convert international customers.
  • Align global campaign strategies with the Marketing team.
  • Drive lifecycle performance improvements internationally.
  • Adjust strategies based on data insights.
  • Design and optimize engagement and retention programs for international customers.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field (Master's preferred).
  • Proven experience as a senior marketing executive with expertise in offline and online marketing.
  • Experience managing international marketing agencies is essential.
  • Understanding of scent marketing or related industries is a plus.
  • Knowledge of FB, Google, TV media buy.
  • Exceptional leadership and team management skills.
  • Proficiency with marketing tools, including Hubspot and Braze.
  • Track record of developing and optimizing multiple marketing campaigns.
  • Experience in audience segmentation and targeting.
  • Excellent communication and writing skills. High attention to detail and organizational skills.
Compensation & Benefits:

Base Salary: $90K-$160k

Medical, Dental, Vision Health insurance

401K

Company-wide recognition

We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.


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