Director of Marketing Strategy
3 weeks ago
About the Role:
We are seeking a highly experienced and skilled Director of Advisor Marketing to lead our Advisor Marketing team and drive the development of our marketing strategy, digital, and graphic design functions.
Key Responsibilities:
- Lead the performance management of the Advisor Marketing team and develop a comprehensive marketing strategy to drive business growth.
- Develop and implement cutting-edge marketing tactics to engage with financial professionals and their related businesses.
- Identify and manage key performance indicators to measure the success of our marketing efforts.
- Supervise a team of 13-15 members and manage all Human Resource and Performance Management related responsibilities.
- Deliver keynote presentations at FIG virtual and live coaching events and participate in the FIG New Agent/Advisor Recruiting Initiative.
- Generate innovative ideas for consideration and implementation, and analyze and report marketing campaign performance to internal team members and clients.
Requirements:
- Bachelor's degree in marketing, business, communications, or related field preferred.
- 7+ years of marketing experience, specifically in a consultative, project, or relationship management function.
- 3+ years of leadership experience guiding either the marketing function at an Independent Financial Professionals' office or within the IMO, Broker-Dealer, Insurance Agency industry.
- Outstanding written and verbal communication skills, excellent organizational skills, and accuracy and attention to detail.
- Self-development skills to keep-up to date with fast-changing trends and a driven, team player motivated to take responsibility and ensure successful project outcomes.
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