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Senior Internet Marketing Consultant, Programmatic Media Specialist

2 months ago

Madison, Wisconsin, United States Rise Full time
About Rise

Rise is a full-service digital marketing agency that drives better business outcomes for consumer products, consumer services, and B2B brands. Our proven approach to cross-channel media management and customer experience enables us to deliver measurable results for our clients.

Job Summary

We are seeking a Senior Internet Marketing Consultant, Programmatic to oversee all facets of programmatic media initiatives, including media strategy and planning, campaign execution, account optimization, and in-depth analysis. The successful candidate will work closely with the Account Management team to drive programmatic strategy, fulfill client requests, and provide thought leadership on industry-related topics.

Responsibilities
  • Manage tactical initiatives for client businesses, ensuring deliverables and plans align with long-term goals.
  • Create presentations, regular reporting, and other documents for client use in evaluating and approving Internet marketing plans/programs.
  • Communicate regularly with the Account Team on paperwork, status, timeline, budget, deliverables, performance reporting, competitive intelligence analysis, and other follow-up items.
  • Work with team members to develop recommendations and tactical Internet Marketing plans.
  • Develop presentations and other materials needed for client and internal meetings.
  • Ensure timely renewal of client Internet marketing programs to avoid any interruption in client service.
  • Provide project management on all projects within the channel team.
  • Act as quality control for overall account output.
  • Anticipate client questions and provide thoughtful answers/solutions.
  • Demonstrate the ability to understand complex ideas/problems and articulate these and the solutions to clients.
  • Demonstrate a client service focus: always thinking about how we can better serve our clients and grow their business.
  • Be willing to go above and beyond the call of duty to delight the client and deliver excellent service.
Programmatic Responsibilities
  • Become a subject matter expert on all aspects of programmatic media buying.
  • Create media plans and strategic recommendations for assigned accounts.
  • Oversee campaign execution, including launching new initiatives, ensuring campaigns achieve their KPIs, filling their full budget, and serving the correct creative assets.
  • Traffic creative assets to guarantee proper tracking of performance across multiple platforms.
  • Extract insight from campaign data, identify relevant trends, and provide well-developed recommendations to enhance and exceed overall programmatic marketing goals and objectives.
  • Demonstrate a deep understanding of client goals to forecast budgets, create campaign structures, and take complete ownership of multiple client accounts.
  • Stay up-to-date on industry and programmatic-specific trends and news.
  • Compile client-facing reports and decks to illustrate campaign performance and how it relates to client goals.
  • Complete ongoing training and certification programs for platforms relevant to programmatic campaigns.
  • Actively participate in vendor meetings with current and potential partners.
Requirements
  • Bachelor's degree.
  • Fluency with English communication skills.
  • Strategic and creative thinking.
  • Passionate about delivering innovative, measurable client solutions.
  • Able to maintain high levels of focus and productivity with minimal supervision.
  • Adaptable to a dynamic work environment.
  • Experience with data analysis.
  • Self-motivated with innate curiosity.
  • Results and detail-oriented.
  • Excellent communication skills - written and verbal.
  • Effective time management and organizational habits.
Preferred Skills
  • Experience with media buying & trafficking.
  • Platform knowledge: Google Display & Video 360, Google Campaign Manager, The Trade Desk.
  • Excellent knowledge of Excel.
  • Strong relationships with publisher and technology partners.