Strategic Media Analytics Leader
3 days ago
At Publicis CoLab, we're on a mission to ignite HEAT - Higher Engagement, Affinity, and Transactions - for our clients' brands. As a global media agency, we combine flawless media fundamentals with aggressive innovation to inspire consumers to pay more attention, care more about our clients' brands, and buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis CoLab, we deliver the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We bring the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
We cultivate a bottom-up culture that celebrates diversity and aims for all voices to be heard, making us a magnet for the industry's best talent. Our workforce is well prepared for today's challenges and poised to create meaningful careers in the years to come.
Our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Job DescriptionThe Vice President, Media Analytics and Insights is responsible for applying data-driven insights into the Publicis CoLab planning, investment, and measurement process. Additionally, the role requires designing and leading the implementation of modern measurement plans and roadmaps for Publicis CoLab clients.
Digital Transformation Analysts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers, and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights.
Key Responsibilities- Intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients' business results.
- Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution.
- Manage client data ingestion for advanced attribution and modeling.
- Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business.
- Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction.
- Drive a culture of 'always on' data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning.
- Grow product delivery and agency revenue organically by cross-selling and upselling value-add analytical products across client divisions, markets & categories.
- Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to.
The ideal candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients' business results. Estimated annual salary $163,210 - $234,570.
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