Media Strategy Leader

5 days ago


Chicago, Illinois, United States QuadGraphics Full time
Job Title: Media Strategy Leader - OOH Innovation

About Us:
Rise is an award-winning, full-service media agency that creates omnichannel experiences using its proprietary tech stack and advanced analytics. We offer a collaborative team environment and career advancement paths.

Job Description:
The Director, OOH Media provides leadership, strategic direction, and vision to evolve and lead the Quad brand via OOH investments. As the Director, OOH Activation, you will act as a steward of our client's OOH investments, act as an SME during client interactions, and advance the visibility of Quad in the market to gain access to preferred inventory, advantaged pricing, and first-mover opportunities.

Key Responsibilities:
• Lead OOH team, acting as Quad's and our clients' voice to the industry;
• Work with cross-functional teams to build and maintain the health of our OOH offering;
• Direct/lead value-driven partnerships (vendor, data, technology, other) that enhance the offering and keep pace with the market and client needs;
• Leverage research and insights, marketing technology, and analytics to develop and optimize media strategies that differentiate Quad and drive growth;
• Serve as thought leader in the OOH space, positioning Quad and our clients at the forefront of the continued digital/programmatic evolution;
• Support the Integrated Media Planning teams through the strategic development of media plans, flawless activation and execution, and accurate billing/financial management of each client's media investment;
• Develop, direct and execute investment strategies, by client, to secure the best possible rates for our clients based on their goals, objectives, budget and savings targets;
• Utilize data (rate, spend and plan history; internal benchmarks; database; channel and sales results; and all additional relevant data) to negotiate campaigns and achieve desired outcomes across all vendors;
• Mentor and lead a team of OOH planners in the creation of a cohesive, forward-leaning strategic activation unit;
• Maintain strong internal/external client relationships and set the tone for the team re: same;
• Utilize strong verbal and visual storytelling skills to translate strategy and data into clear, actionable takeaways and recommendations for diverse audiences;

Requirements:
• 8+ years of proven success in transforming, building, and leading media strategy across all OOH formats;
• 5+ years in a management or supervisory role;
• Demonstrated experience building highly effective and engaging integrated strategies across all potential customer touchpoints that drive awareness, change perception, and create a deeper emotional connection;
• Expert knowledge in OOH planning tools, the use of geospatial data, and traditional/emerging trends in the OOH media space;

Salary: $120,000 per year,

Travel: 5-10%


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