Product Director, Travel
4 weeks ago
Job Summary
Assurant is seeking a highly skilled Product Director, Travel to join our team. As a key member of our Global Connected Living Line of Business, you will be responsible for product positioning and messaging, development of product marketing materials, and go-to-market strategy and support for one of our product families.
Key Responsibilities
- Collaborate with Product, regional leaders, Marketing Centers of Excellence (COEs), Communications and other cross-functional teams to develop materials, tools, and campaigns to market and promote these solutions externally.
- Partner with Growth Marketing and Marketing Strategy teams to market assigned products, help implement them with clients, and ensure performance against stated goals and Key Performance Indicators (KPIs).
- Develop product-specific messaging, positioning, and go-to-market materials to support both B2B and B2B2C audiences.
- Collaborate with product and marketing leaders to analyze the competitive environment, and conduct market and consumer research as needed.
Requirements
- Bachelor's degree in Product, Marketing, Business Administration or other related field
- ~8+ years relevant experience in marketing or product with strong focus in product positioning, digital marketing, e-commerce, marketing research, and analytics.
- ~ Direct experience with developing, executing, and measuring successful B2C and B2B marketing strategies, plans, and campaigns.
- ~ Direct experience with managing digital and traditional marketing efforts and channels from concept through to production.
- ~ Proven Product Marketing experience with SaaS products, telecommunications, financial services, or insurtech industry preferred.
About Assurant
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world's leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
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