Product Director, Travel and Entertainment

3 weeks ago

New York, New York, United States Publishers Clearing House Full time

We are seeking a seasoned Product Director to lead our travel and entertainment product marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive product marketing strategy that drives business growth and customer engagement.

The ideal candidate will have a strong understanding of the 1P data/solutions landscape and experience in product marketing or equivalent experience within the ad tech and/or media landscape. You will be responsible for managing and running a quick, nimble process to bring clear and consistent messaging to market, as well as conceptualizing B2B GTM positioning and creating effective, high-impact collateral.

Key responsibilities will include:

  • Developing and executing a product marketing strategy that drives business growth and customer engagement
  • Managing and running a quick, nimble process to bring clear and consistent messaging to market
  • Conceptualizing B2B GTM positioning and creating effective, high-impact collateral
  • Developing content for internal and external use, including GTM materials, case studies, blog posts, FAQs, etc.
  • Building a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception
  • Conducting ongoing analysis of competitors' messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation

We are a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects.

As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about delivering exceptional results. We offer a competitive salary range, as well as a comprehensive benefits package, including health care, retirement plan, paid time off, and training and development opportunities.

Requirements:

  • 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape
  • 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.)
  • Bachelor's degree, and/or equivalent professional experience
  • Strong presentation abilities, with experience in creating high-impact collateral and developing effective marketing materials
  • Proficient in Excel (pivot tables, keyboard shortcuts, etc.)

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