Marketing and Branding Coordinator

3 weeks ago


Anniston, Alabama, United States City of Anniston Full time
Job Summary

The City of Anniston is seeking a highly skilled Marketing and Branding Coordinator to join our team. This is an exciting opportunity to work in a dynamic environment and contribute to the development of our marketing and branding strategy.

Key Responsibilities
  • Develop and implement marketing and branding strategies to promote the City of Anniston's message and image.
  • Design and produce marketing materials, including brochures, posters, and advertisements.
  • Collaborate with internal teams to ensure consistent branding across all media outlets and platforms.
  • Manage and maintain the City's photo library and media tracking software.
  • Develop and implement social media strategies to engage with the public and promote the City's programs and activities.
  • Write and package articles for presentation to print and online media outlets.
  • Serve as the City's online publicist, generating interest in our programs and activities through media pitches and online press releases.
  • Participate in exhibit development and presentation to gain maximum enjoyment and education of our guests and patrons.
  • Develop exhibit design for temporary and permanent gallery spaces.
  • Responsible for graphic production and printing.
Requirements
  • Bachelor's degree in communication, marketing, public relations, or related field from an accredited college or university.
  • Minimum of two years of experience in an office environment dealing with public relations activities.
  • Current and valid driver's license; must be insurable.
  • Ability to work non-standard hours.
  • Ability to travel to exhibitions, conferences, and training.
  • Ability to pass a pre-employment background check.


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