Integrated Brand Manager

1 week ago


Chicago, Illinois, United States Whirlpool Corporation Full time
About Whirlpool Corporation

Whirlpool Corporation is a leading kitchen and laundry appliance company, committed to improving life at home and inspiring generations with its iconic brands. With a strong portfolio of brands, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator, the company is driving meaningful innovation to meet the evolving needs of consumers.

Role Summary

This role offers the opportunity to work on one of the most iconic consumer brands, driving growth while staying true to what makes the brand special. As a team, we work together to build strong connections with consumers, staying relevant and impactful in a fast-changing environment.

Key Responsibilities
  • Develop and activate integrated brand campaigns, driving brand preference and growth.
  • Collaborate cross-functionally with product, channel, sales, and other departments to ensure successful campaign execution.
  • Manage campaign budget, ensuring highest efficiency and effectiveness of spend.
  • Own consumer-focused campaign messaging, aligning brand priorities with Integrated Brand Director/Sr Manager.
  • Collaborate with Product, Digital, Sales, and Activation teams to ensure winning execution.
Requirements
  • Bachelor's Degree
  • 3-5+ years of experience in brand, media, digital marketing (combined)
  • Experience driving results through a matrix environment
  • Proven experience owning campaign development process, framework, and governance structure
  • Strong analytical skills and experience working with data and consumer insights
  • Excellent communication and collaboration skills
Preferred Skills and Experiences
  • Experience developing product positioning and launching new products across integrated marketing campaigns
  • Experience leveraging data and trends to generate insights and transform them into marketing strategies
  • Passionate about staying ahead of industry trends and consumer behaviors
Whirlpool's Ways of Working

We offer a flexible work environment, with the option to work remotely on Fridays. Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We value and celebrate diversity, and are committed to equal employment opportunity and prohibit any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.


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