Brand Manager, Incredibles

2 weeks ago


Chicago, Illinois, United States Green Thumb Industries INC Full time
About the Role

The Brand Manager will lead the development and growth of our incredibles and Beboe brands, driving strategies for brand and product development, multi-channel distribution, and effective communications to deliver sustainable profitable growth.

Key Responsibilities
  • Develop and implement annual brand plans, including brand positioning, product strategy, consumer and trade communications, and promotions.
  • Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brands forward.
  • Manage all paid, owned, and earned media channels, as applicable.
  • Partner with the Innovation team to lead the product development process, developing innovations and extensions that are breakthrough, consumer/customer-driven, and profitable.
  • Manage a team member who leads the commercialization process for all active market expansion and innovation projects.
  • Manage internal creative and external agencies, collaborating with regional, local, and retail marketing teams and partners to develop best-in-class marketing campaigns, promotions, and partnerships.
  • Coordinate all new product development and launches with cross-functional teams, including creative, sales, retail, and operations.
  • Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.
  • Establish and maintain brand budgets and key performance indicators to ensure brand health and growth targets are achieved effectively and efficiently.
Requirements
  • 5+ years of progressive business experience with at least 3+ years in brand/marketing roles.
  • CPG experience preferred.
  • Demonstrated ability to successfully manage a team, including hiring, training, coaching, and performance management.
  • Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
  • Strong analytical, commercial, and financial acumen, with experience managing a P&L.
  • Ability to leverage critical consumer and business insights to inform brand plans.
  • Strong attention to detail and comfort with ambiguity.
  • Ability to work cross-functionally with operations, finance, and sales.
  • Experience directing and collaborating with internal and external partners for brand development and execution.
  • Demonstrated skill in leading strong cross-functional teams.
  • Demonstrated success in an early-stage and/or rapidly growing business.
  • Exceptional organization and project management skills.
  • Strong writing, presentation, and verbal communication skills.
  • Demonstrated interest in and passion for cannabis.
  • Bachelor's degree in Marketing, Business, Management, or a related field preferred.


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