Digital Experience Associate

2 hours ago

SaintBrieuc, Bretagne, United States SOCIETY OF INTERVENTIONAL RADIOLOGY Full time
About SIR

The Society of Interventional Radiology (SIR) is a leading professional medical society dedicated to advancing patient care and improving lives through minimally invasive, image-guided treatments. With a strong presence in Fairfax, Virginia, SIR represents one of the most innovative and competitive specialties in medicine today.

SIR is a 501(c)(6) professional association that supports nearly 9,000 interventional radiology physicians, trainees, medical students, scientists, and clinical professionals. The organization is also comprised of SIR's 501(c)(3) Foundation, which focuses on research and fundraising to advance the future of interventional radiology.

Position Summary

This role will play a critical part in SIR's ongoing website and digital strategy transformation. Under the supervision of the Senior Manager, Web Strategy, the Associate will help coordinate SIR's new analytics strategy and work collaboratively to implement the overall vision and roadmap for SIR's websites.

Key Responsibilities
  • Assist with development and reporting of key performance indicators as outlined in SIR's success measurement framework.
  • Work with web vendor and team to ensure accuracy of web analytics data by continually monitoring site and program tracking and implementation.
  • Use knowledge of web analytics and search engine optimization (SEO) to help maximize search rankings and analyze user engagement.
  • Work cross-functionally to gather user feedback.
  • Make recommendations and suggest areas for improvement and optimization.
Secondary Responsibilities
  • As a web team member, assist with staff web requests and training. Act as support for content editing and governance as needed.
  • Attend workshops and webinars as necessary.
  • Keep current on Google Analytics and related tools as well as any digital technologies adopted by SIR.
Requirements
  • Working knowledge of digital monitoring and analytics tools, including Google Analytics 4, Google Tag Manager, Search Console, and SEMRush.
  • Working knowledge of search engine optimization (SEO).
  • Experience working in Enterprise Content Management Systems, similar to Umbraco, Optimizely, Sitefinity, etc. Some experience with HTML is a plus.
  • Knowledge of Google Ads, A/B testing a plus.
  • Ability to self-direct work, understand instructions and deliver work that complies with established guidelines.
  • Works well independently but participates actively as a team member. Can collaborate with a variety of functional groups and communicate constructively with others.
Education and Experience
  • Bachelor's degree or equivalent education/certification and experience.
  • Minimum of two to four years of relevant work experience, including web analytics and search engine optimization. Google Analytics 4 certification a plus.
Location and Working Conditions

SIR is not considering applicants outside of the following states at this time: CO, DC, FL, IL, KS, MA, MD, MI, NC, OH, PA, TN, TX, VA

This role will be based in a small, fast-paced open office environment with moderate noise levels. The successful candidate will be required to use phones and computers for extended periods of time and will need to interact with internal staff and physician members/board via phone, in person, email, and other mediums. Some travel may be required for Annual Meeting and other organization events.

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