Fintech Content Strategist

3 days ago


New York, New York, United States PEX Full time
About the Role

We are seeking a talented and driven Fintech Content Strategist to join our marketing team at PEX, a leading provider of workforce spend management solutions. The ideal candidate will have a strong background in content creation, strategy, and distribution, with a focus on driving engagement and generating leads in the fintech industry.

The role is perfect for a self-starter who thrives in a fast-paced environment and is passionate about creating content that educates, engages, and inspires our target audiences. This individual should have experience with SEO, content creation, copywriting, and social media, as well as proficiency in platforms like WordPress, Salesforce, Hubspot, Google Analytics, and PowerBi.

In this role, you will be responsible for managing PEX's placement on affiliate and referral websites, collaborating closely with our Customer Success team to drive reviews and manage affiliate campaigns. You will also own PEX's organic and affiliate channels, working to continuously optimize for SEO, web traffic, and conversions, and providing regular reports on effectiveness and ROI, along with recommendations for improvement.

Key Responsibilities
  • Manage PEX's placement on affiliate and referral websites; such as G2, Capterra, Trust Pilot, and more.
  • Own PEX's organic and affiliate channels.
  • Work to continuously optimize for SEO, web-traffic, and conversions.
  • Provide regular reports on effectiveness and ROI, along with recommendations for improvement.
About the Company

PEX has been on a steady march to build and evolve solutions that help small and medium-sized organizations manage payments-related activities more efficiently, nimbly, and competitively. We work each day to find new ways we can help our community of customers operate more efficiently.

Requirements
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 2-4 years of experience in content marketing, within the fintech, SaaS, or financial services industry.
  • Strong writing, editing, and storytelling skills, with a keen eye for detail.
  • Proficiency in SEO best practices and content management systems (CMS).
  • Experience with the following platforms: WordPress, Salesforce, Hubspot, Google Analytics, PowerBi.


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