Strategic Media Planner for Growth

4 weeks ago


Omaha, Nebraska, United States OBrien Industries Inc Full time
Media Buying Role Overview

We are seeking a skilled Media Buyer to join our team at OBrien Industries Inc.

This is a full-time position based in the US, and we offer a competitive salary of $65,000 - $80,000 per year.

Job Description:About the Job

We are looking for a seasoned media professional to manage and optimize our advertising campaigns. As a Media Buyer, you will be responsible for developing and executing media buying strategies that drive results and exceed campaign objectives.

You will work closely with our creative and performance teams to ensure that media strategies align with campaign goals and deliver measurable results.

Your primary focus will be on negotiating and purchasing media space across various channels, including digital, print, TV, and radio.

Key Responsibilities:
  • Develop and execute media buying strategies that align with campaign objectives and target audience profiles.
  • Negotiate and purchase media space across various channels, ensuring optimal rates and placements.
  • Oversee the implementation and execution of media buys, ensuring smooth campaign execution and desired outcomes.
  • Monitor campaign performance, using data to adjust and optimize media buys for improved ROI.
  • Collaborate with creative teams to ensure cohesive and impactful advertising efforts.
  • Manage media budgets efficiently, allocating spending according to campaign priorities and financial goals.
  • Conduct market research to stay informed about industry trends, audience behavior, and media opportunities.
  • Provide detailed reports on media spending, performance metrics, and campaign effectiveness to the executive team.
Requirements:
  • Proven experience in media buying across various channels, with a strong understanding of media planning and negotiation.
  • Strong analytical skills with the ability to use data to optimize media buys and measure campaign performance.
  • Demonstrated ability to negotiate effectively with media vendors to secure the best rates and placements.
  • Ability to work effectively with creative and performance teams to align media strategies with campaign objectives.
  • Experience managing media budgets and ensuring that spending aligns with campaign priorities.
  • Up-to-date knowledge of media trends, audience behavior, and emerging media opportunities.
  • Problem-solving skills with the ability to troubleshoot and resolve issues related to media buys and campaign performance.
What We Offer:
  • A dynamic work environment where your contributions are valued.
  • Opportunities for professional growth and development.
  • A competitive salary range of $65,000 - $80,000 per year.
  • Benefits package, including health insurance and retirement plans.
  • Fun team-building activities and a supportive work culture.
  • Flexibility and work-life balance.


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