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Senior Account Executive
2 months ago
Job Summary:
The Senior Account Executive plays a critical role in leading the development and execution of consumer promotion and shopper marketing programs within multiple categories or retail channels for Advantage Sales and Marketing, LLC.
Key Responsibilities:
- Lead the Agency's consumer promotion and shopper marketing efforts, collaborating with cross-functional teams to deliver communication platforms and program concept development.
- Develop and maintain strong relationships with clients, customers, agency partners, and third-party vendors, ensuring effective communication and project execution.
- Stay up-to-date with consumer and shopper marketing landscapes, identifying new business opportunities and potential revenue streams within existing client relationships.
- Manage program execution, timeline, and budget, ensuring alignment with company systems and processes.
- Directly oversee post-promotional reporting and analysis, providing insights to inform future marketing strategies.
Requirements:
- Proven experience in consumer promotion and shopper marketing, with a strong understanding of the industry and its trends.
- Excellent communication and project management skills, with the ability to lead cross-functional teams and collaborate with clients and vendors.
- Strong analytical skills, with the ability to interpret data and provide insights to inform marketing strategies.
- Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines.