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Senior Vice President, Food and Lifestyle Communications
2 months ago
At M Booth, we pride ourselves on being a culture-driven communications agency that draws in top talent and prestigious brands to a vibrant workplace characterized by courage, creativity, respect, and humanity. Our unwavering commitment to our clients and their businesses drives us to stay ahead in the ever-evolving digital and social landscape, refine our storytelling capabilities, and uncover transformative insights that lead to successful campaigns in the marketplace.
We embrace a hybrid work model, believing that inspiration, relevance, and leadership stem from how we operate rather than where we are located. We encourage our employees to embody the principles of being Inspired Relevant Leaders (IRL). In today's world, our interactions and relationships are crucial to our community and overall success, fostering a culture that empowers us to achieve great things together. We invite you to explore a world of creativity, ideation, and communication with us at M Booth.
We are a collaborative mid-sized agency currently seeking a Senior Vice President to enhance our expanding FAM (Food, Fitness, and More) division.
Your Role:
- Oversee prominent food & beverage and travel brands, leading PR-driven and comprehensive activations.
- Act as the primary client relationship manager, serving as a trusted advisor.
- Analyze client business objectives and devise strategies to meet and exceed key performance indicators (KPIs).
- Identify relevant trends and key players to enhance client engagement.
- Formulate strategic recommendations and effectively present programming ideas.
- Manage a dedicated team and oversee all workflows across accounts, including program management and budget oversight.
- Provide insights on competitive brand and industry trends, demonstrating agility in developing unique strategies for brand engagement.
- 8+ years of marketing experience, with a focus on travel or food brands (experience in both is a plus).
- A strong foundation in public relations, encompassing both traditional and digital media.
- Proven track record in leading projects, effective communication, strategic thinking, and creating innovative collaborations that resonate with culture.
- Adaptability to navigate changes and provide counsel on strategic pivots.
- Ability to offer ongoing strategic perspectives.
- Experience in public relations and leading large-scale integrated programs.
- Strong presentation skills and the ability to secure stakeholder buy-in across various channels.
- Bachelor's Degree required.
- Willingness to travel and engage with clients in various settings, including events and activations.
At M Booth, we provide a dynamic workplace infused with courage, creativity, respect, and humanity. Our benefits include:
- Professional development programs to advance your career.
- Comprehensive health and wellness plans for you and your family.
- 401(k) Savings Plan and Flexible Spending Accounts.
- Generous paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
- Additional perks such as Family Leave, Well-Being Programs, and Commuter Benefits.
- SALARY: $135,000-165,000.
We believe our best work is achieved in a hybrid environment. For those in the NYC area, we encourage in-person collaboration two days a week, whether in our office, at client locations, or industry events. For remote candidates, in-person engagements will also be required for client meetings and team collaborations.
M Booth & Associates is an equal opportunity employer, considering all candidates for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
