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Director of Consumer Marketing Strategy

2 months ago

Lancaster, Pennsylvania, United States BluZinc Full time
Job Description

BluZinc is seeking a seasoned Director of Consumer Marketing to lead the commercial and marketing strategies for our consumer brands. This is a 100% office-based role located near Lancaster, South Carolina.

Key Responsibilities:
  • Develop and implement multichannel go-to-market and growth strategies to drive profitable growth and achieve leadership in the products category.
  • Collaborate with the commercial team to plan, coordinate, and execute sales and marketing plans with key accounts to achieve consumer brand sales targets.
  • Develop channel strategy, account planning, annual budgeting, brand management, forecasting, promotional planning, and relationship building with key customers.

This is an exciting opportunity for a marketing professional with a strong background in the nutritional supplements market to join our team and contribute to the company's success.