Strategic Marketing Leader

4 weeks ago

Reston, Virginia, United States Made by Mary Full time

At Made by Mary, we're seeking a visionary leader to drive our brand and growth strategy as our VP of Sales & Marketing. This role requires a strategic thinker with a proven track record of success in building and inspiring high-performing teams.

Key Responsibilities:

Brand Leadership & Strategy:

  • Develop a data-driven marketing strategy and plan aligned with our company goals, ensuring consistent brand messaging and positioning.
  • Define and enhance our brand's positioning, messaging, and identity, ensuring brand consistency and high-quality aesthetic across all channels and touchpoints.
  • Lead team and agencies to ensure optimal customer journey and conversion on our website, prioritizing roadmap for testing and improvement of conversion to drive revenue.
  • Utilize analytics and KPIs to measure marketing performance, optimize campaigns, and identify areas for improvement.

Sales & Channel Expansion:

  • Lead the development and execution of a multi-channel sales strategy to maximize revenue across existing retail and online channels.
  • Lead team focused on wholesale and corporate gifting to diversify our company revenue.
  • Build and manage high-performing sales teams, fostering collaboration and achieving ambitious sales goals.
  • Spearhead the development and implementation of a wholesale strategy to expand our brand presence and secure valuable partnerships.
  • Develop and execute a corporate gifting program to create new revenue streams and build brand loyalty.

Customer Acquisition & Growth:

  • Drive customer growth through targeted and effective acquisition campaigns across various channels such as digital advertising, social media, email, SMS, SEO, influencer partnerships, and some traditional advertising.
  • Develop initiatives to enhance customer retention and increase lifetime value.
  • Collaborate with product teams to launch new collections effectively, develop compelling product narratives, and create marketing campaigns that highlight product uniqueness and value proposition.

Leadership & Collaboration:

  • Lead, mentor, and inspire a high-performing marketing, creative, and sales team, fostering a culture of collaboration, innovation, and continuous growth.
  • Build strong relationships with key stakeholders across the organization, ensuring alignment between sales, marketing, and brand goals.
  • Communicate effectively and with passion, inspiring teams to achieve ambitious goals.

Additional Responsibilities:

  • Identify and cultivate strategic partnerships and collaborations to amplify our brand reach and engagement.
  • Manage and allocate the marketing budget effectively, ensuring maximum ROI across various marketing channels and campaigns.
  • Actively manage agencies to ensure optimal spend and channel allocations.

Requirements:

  • 10+ years of experience in sales and marketing leadership, preferably within the jewelry industry.
  • Proven track record of growing revenue and market share through effective strategy and team development.
  • Strong understanding of brand building, marketing channels, and customer acquisition strategies.
  • Experience leading and managing high-performing sales teams.
  • Demonstrated ability to build and manage wholesale and corporate gifting programs.
  • Excellent communication, presentation, and interpersonal skills with a collaborative leadership style.
  • Strong analytical and data-driven decision-making skills.
  • Experience with building and managing e-commerce platforms.
  • Knowledge of the jewelry industry trends and customer preferences.

What We Offer:

  • Flexible PTO
  • Medical, dental, and vision insurance with
  • 401(k) with company match
  • Employee Discount
  • Professional development opportunities
  • In-office lunches and lots of free food
  • Optional in-person and virtual events (we like to celebrate)

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