Digital Marketing Strategist
2 days ago
Affiliated Engineers, Inc. (AEI) is a leading consulting engineering firm seeking a Digital Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and achieve organizational objectives.
Key Responsibilities:- Develop and implement digital marketing strategies to drive business growth and achieve organizational objectives.
- Lead the optimization of our website to ensure it adheres to branding standards and guidelines while maximizing user experience and conversion rates.
- Oversee all aspects of SEO/SEM initiatives, including keyword research, on-page optimization, and performance monitoring to improve search engine rankings and visibility.
- Manage marketing automation platforms to streamline processes, nurture leads, and deliver personalized content to target audiences.
- Collaborate with marketing communications specialists and content writers to develop and implement social media initiatives, crafting compelling content and orchestrating campaigns.
- Generate detailed digital marketing performance reports and dashboards, providing actionable insights and recommendations to key stakeholders.
- Collaborate with the Director of Marketing and cross-functional teams to align digital marketing strategies with overall business objectives and priorities.
- Bachelor's degree in marketing, business, or related field required.
- Minimum of 10 years of progressive experience in digital marketing demonstrating increasing levels of responsibility and leadership.
- 3+ years' experience in business-to-business marketing required.
- 3+ years of experience in the engineering, architecture, construction, or related industry firm with a solid understanding of industry-specific marketing challenges and opportunities, preferred.
- A comprehensive benefits package (health, dental, vision) and a year-end bonus based on company profits, individual contributions, and performance.
- The opportunity to work on cutting-edge, state-of-the-art projects and collaborate with a talented team of professionals.
- A flexible and collaborative work environment that encourages professional development and growth.
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