Beauty Marketing Specialist

2 days ago


Ontario, California, United States NEW WORLD BEAUTY INC Full time
Job Description

New World Beauty Inc is seeking a talented Beauty Marketing Specialist to join our team. As a key member of our marketing team, you will have the opportunity to develop and execute innovative social media strategies that engage our audience, promote our brand, and drive sales.

Responsibilities:

  • Develop and execute social media strategies to engage our audience and promote our brand.
  • Create compelling content for social media platforms, including Instagram, Facebook, YouTube, and TikTok, that highlights our products and brand value.
  • Manage JLash's social media accounts by creating and scheduling posts, responding to comments and messages, and fostering engagement with our audience.
  • Optimize social media content for improved visibility and engagement, utilizing relevant keywords, hashtags, and tags to enhance discoverability on social media platforms and search engines.
  • Identify and collaborate with influencers, beauty-bloggers, and content creators in the beauty industry to promote our products and expand our reach.
  • Plan and execute social media campaigns, including product launches, promotions, and giveaways, to drive brand awareness and sales.
  • Capture high-quality product images and edit them for use in social media posts, advertisements, and promotional materials.
  • Write engaging and persuasive copy for social media captions, advertisements, and promotional materials, maintaining consistency with our brand voice and messaging.
  • Monitor social media metrics and analyze performance data to measure effectiveness.
  • Stay up-to-date on beauty trends, social media best practices, and platform updates to ensure our content remains relevant and engaging.

Requirements:

  • Experience in managing beauty social media accounts with proven success.
  • Advanced skills in product photography, videography, and editing.
  • Proficient in the Adobe Creative Suite (Photoshop, Premiere Pro, Adobe Illustrator).
  • Must attend all photo shoots and assist as needed.
  • Makeup Artistry skills (bonus, not a requirement).


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