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Database Marketing Coordinator

2 months ago

Glendale, Arizona, United States Desert Diamond Casinos and Entertainment Full time
Job Summary:

As a Database Marketing Coordinator at Desert Diamond Casinos and Entertainment, you will play a crucial role in supporting the execution and implementation of database strategies to maintain the security, integrity, and precision of the database as it relates to all player reinvestment activities. You will work under the direct supervision of the Marketing Database Manager to ensure the successful planning and establishment of goals and objectives for database marketing.

Key Responsibilities:

  • Utilize the Casino Management System and other applications to create and implement approved player reinvestment campaigns and offers according to Department standards.
  • Participate in the planning and establishment of goals and objectives for database marketing with respect to budgets, player reinvestment, player development, promotions/lotteries, internal and external communication, analysis, facility requirements, technology updates, equipment, logistical requirements, and other related issues.
  • Maintain acceptable and reliable timelines for execution.
  • Extract lists of active, inactive, player segments, and player activity.
  • Track, at a minimum of one time a month, player segments.
  • Maintain database, produce accurate listings for player reinvestment campaigns.
  • Maintain records of mail offers, response rates, and volume.
  • Responsible for maintaining absolute confidentiality of all written and oral information.
  • Collaborate with other departments and within the marketing department to schedule, plan, implement, and use analysis for all promotions/events, player development, and database promotions.
  • Create job jackets (both physical and electronic) for new and ongoing projects as they are assigned.
  • Input all campaigns from creation to completion.
  • Maintain marketing program Return on Investment (ROI) and Profit and Loss (P&L).
  • Organize competitive reinvestment activities and incorporate this knowledge into all activities for review.
  • Follow established multiple levels of quality control standards for campaigns and vendors.
  • Submit marketing programs accurately and within assigned timelines for tribal gaming approval based on established internal guidelines as approved by Marketing Database Manager.
  • Implement and communicate property position and brand in the copy and creative of player reinvestment programs as approved by Marketing Database Manager and Advertising Manager.
  • Review and approve player reinvestment creative & copy for accuracy prior to printing.
  • Attach monthly variance/exception reports to each monthly review as applicable.
  • Maintain a monthly summary of each campaign with statistics and sample copies of all tiers within the programs.
  • Perform other related duties as assigned.
Requirements:

Minimum Qualifications: Education and Experience

Associate's degree plus three (3) years of experience in marketing or guest service; or equivalent combination of education and experience.

Relevant and direct experience in marketing or guest service may be considered in lieu of degree requirement.

Experience in the following marketing areas preferred:
direct mail, player reinvestment, players club or database marketing. Gaming experience preferred. Must be 18 years of age or older. No felony, theft, or stealing convictions.

Must be able to pass a pre-employment drug/alcohol screen, background investigation, obtain and maintain a gaming license and to include the following:

Knowledge, Abilities, Skills, and Certifications:

  • Ability to maintain vendor contracts for the company that offers competitive pricing, high-quality performance, and adequate protection.
  • Must possess excellent analytical skills.
  • Knowledge of current technological developments/trends in area of expertise.
  • Ability to handle multiple tasks and meet deadlines within assigned timelines.
  • Ability to represent the company as a professional at all times.
  • Ability to respond to common inquiries or complaints from guests, regulatory agencies, or members of the business community.
  • Knowledge of principles and practices of public relations and guest service.
  • Knowledge of modern office practices, procedures, and equipment.
  • Knowledge of business English, proper spelling, grammar, punctuation, and basic arithmetic.
  • Ability to demonstrate outstanding guest service at all times.
  • Knowledge of principles and practices of public relations, promotions, and marketing in a guest service-oriented environment.
  • Ability to write business correspondence.
  • Ability to communicate, read, and write clearly in basic English.
  • Ability to resolve problems/conflicts in a diplomatic and tactful manner.
  • Ability to apply basic mathematical skills.
  • Ability to interpret a variety of instructions furnished in written and oral form.
  • Ability to assess and establish priorities for assigned projects.
  • Skill in communications.
  • Skill in interpersonal relations.
  • Knowledge of report writing, communications at multiple levels of an organization, MS Office proficient, and demonstrated working knowledge of database structures.

Physical Demands:

While performing the duties of this job, the team member regularly is required to sit and stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.

The team member frequently is required to walk. The team member occasionally is required to stoop, kneel, crouch, or crawl. The team member must occasionally lift and/or move up to 25 pounds. Specific vision abilities required in this job include close vision, distance vision, color vision, peripheral vision, and depth perception.

Work Environment:

Work is generally performed in an office and casino setting with exposure to second-hand smoke and a high noise level.

Evenings, graveyards, holidays, and/or weekend work may be required. Extended hours and irregular shifts may be required.