Senior Director, Retention Marketing Specialist

2 days ago


Farmington, Michigan, United States Sirius XM Radio Inc Full time
About the Role

SiriusXM is seeking a Senior Director of Retention to lead the development and execution of strategies to reduce customer churn and improve revenue within a customer-centric experience. As a key member of our team, you will leverage your expertise in data-driven marketing, customer analysis, and customer segmentation to drive results in a fast-paced environment.

Key Responsibilities
  • Develop and implement comprehensive churn strategies to reduce customer attrition and improve retention rates among those who identify an intent to cancel
  • Utilize data analytics and customer insights to identify opportunities for improving retention with a focus on segmentation and revenue outcomes
  • Collaborate cross-functionally with Analytics, Contact Center, and Marketing teams to identify root causes of churn and implement reactive and proactive retention tactics
  • Continuously monitor and analyze churn metrics, KPIs, and leading indicators to identify trends, insights, and opportunities for improvement
  • Stay current on industry trends, best practices, and emerging technologies in retention marketing, incorporating learnings into strategy development and execution
Requirements
  • 12+ years of marketing experience, preferably on a subscription service
  • Proven track record of developing and executing successful retention marketing strategies that drive business results
  • Excellent attention to detail, time management skills, and ability to prioritize multiple tasks in a highly fluid, fast-paced environment
  • Strategic thinker with ability to see the big picture while also paying attention to detail
  • Strong sense of curiosity paired with analytical thinking and experience using data-driven insights to inform decision-making and campaign optimization
What We Offer

SiriusXM offers a competitive compensation package, including a base salary range of $139,500.00 to $199,500.00, and discretionary short-term and long-term incentives. We are an equal opportunity employer and welcome applications from diverse candidates.



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